25 02, 2020

Left Bank Student Spotlight: Brenden Read

By |2020-02-25T11:21:58+10:00February 25th, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

What city do you live in?
Geelong, Victoria

Are you an online or on-campus student?
Online

What subject are you up to?
Email Marketing

What was your motivation for doing this course?
Looking for a change of career

What have you found most interesting about the course?
The fundamentals of marketing was very detailed and great to have a solid foundation of real world marketing principles and how they align with digital marketing.

Do you have any awesome study tips to […]

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25 02, 2020

Left Bank Educator Spotlight: Sharna Bregman

By |2020-02-25T11:19:46+10:00February 25th, 2020|Digital Marketing Career, Educator Spotlight, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’ve been an Online Educator with Left Bank since 2016. The role involves teaching students Digital Marketing online and designing and writing online learning materials.

When I’m not working, I enjoy spending time with the family exploring Sydney and checking out local cafes and markets. I also love music, philosophy, reading, learning techy stuff such as game development and am […]

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25 02, 2020

Industry Spotlight: A Day In The Life Of – Tiffany Leahy

By |2020-02-25T11:07:52+10:00February 25th, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

What is your name?
Tiffany Leahy

Where do you work?
Fairfax/Nine – Publishing

What do you do?
Account Manager in our agency team

How did you end up in your current position/career?
Curiosity! I worked for a small agricultural title for a few years in a production/sales hybrid role where I created paper and magazine layouts, built print advertisements and sold display advertising. When our office moved into the wider group (Fairfax at the time) I was keen to learn […]

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20 02, 2020

5 Reason Why You Should Study Digital Marketing

By |2020-02-20T08:14:58+10:00February 20th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

1. It’s taking over traditional marketing

Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before.

According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia […]

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4 02, 2019

Demand for Digital Marketing skills outstrips supply

By |2019-09-09T15:38:39+10:00February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

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30 01, 2019

Is A Career in Digital Marketing Right For You?

By |2019-09-09T15:42:34+10:00January 30th, 2019|Digital Marketing Career, Marketing Career Australia|

As our world is becoming more and more digitised in every aspect, digital marketing has grown into a booming industry. The rise of different choices of career in digital marketing are signaling this boom.

Hiring activity in the digital space is strong, particularly in New South Wales and specifically in financial services, insurance and retail, where there has been significant investment in digital teams. This is true because of the strong competition across businesses. […]

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18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

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11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

***

An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

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15 12, 2017

The Top 5 Skills Modern Marketing Agencies Look for in New Hires

By |2018-06-29T15:00:26+10:00December 15th, 2017|Digital Marketing Career, Marketing Career Australia|

By Aaron Agius

The Department of Education’s Job Outlook program predicts a strong future for advertising and marketing professionals, stating that, “Over the past 5 years the number of jobs has grown strongly. Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 25,001 and 50,000 job openings over the 5 years to 2020.”

That’s great news for those entering the field, but a diploma […]

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16 05, 2017

Student Spotlight: Leneila Lynne

By |2018-05-15T15:03:31+10:00May 16th, 2017|Digital Marketing Career, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

Name:

Leneila Lynne

Q: What city do you live in?

Melbourne

Q: What subject are you up to?

Subject 5 – Paid Advertising, of the Diploma in Business

Q: What was your motivation for doing this course?

Before I became a mother, I was a freelance Personal Trainer. I always loved working on my social media and trying to market the business with new ideas, creating a logo and content for the platforms. After giving birth to my 2 lil […]

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