4 02, 2019

Demand for Digital Marketing skills outstrips supply

By | 2019-02-22T09:02:24+00:00 February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

30 01, 2019

Is A Career in Digital Marketing Right For You?

By | 2019-02-07T13:50:30+00:00 January 30th, 2019|Digital Marketing Career, Marketing Career Australia|

As our world is becoming more and more digitised in every aspect, digital marketing has grown into a booming industry. The rise of different choices of career in digital marketing are signaling this boom.

Hiring activity in the digital space is strong, particularly in New South Wales and specifically in financial services, insurance and retail, where there has been significant investment in digital teams. This is true because of the strong competition across businesses. […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

23 10, 2018

How to execute your first client pitch.

By | 2018-10-23T10:18:49+00:00 October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By | 2019-03-08T11:06:02+00:00 October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By | 2018-05-14T11:49:32+00:00 May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

15 12, 2017

The Top 5 Skills Modern Marketing Agencies Look for in New Hires

By | 2018-06-29T15:00:26+00:00 December 15th, 2017|Digital Marketing Career, Marketing Career Australia|

By Aaron Agius

The Department of Education’s Job Outlook program predicts a strong future for advertising and marketing professionals, stating that, “Over the past 5 years the number of jobs has grown strongly. Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 25,001 and 50,000 job openings over the 5 years to 2020.”

That’s great news for those entering the field, but a diploma […]

16 05, 2017

Student Spotlight: Leneila Lynne

By | 2018-05-15T15:03:31+00:00 May 16th, 2017|Digital Marketing Career, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

Name:

Leneila Lynne

Q: What city do you live in?

Melbourne

Q: What subject are you up to?

Subject 5 – Paid Advertising, of the Diploma in Business

Q: What was your motivation for doing this course?

Before I became a mother, I was a freelance Personal Trainer. I always loved working on my social media and trying to market the business with new ideas, creating a logo and content for the platforms. After giving birth to my 2 lil […]

26 04, 2017

Nine ways to launch a successful career in digital marketing

By | 2018-05-25T14:27:23+00:00 April 26th, 2017|Digital Marketing Career, Marketing Career Australia|

Digital marketing is the overarching term that covers all online marketing mediums.

Social media, email campaigns, ppc marketing and web application development (or mobile apps as a term you might be more familiar with), are all forms of digital marketing, and businesses are flocking towards the modern-day marketing initiatives with gusto.

Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a digital […]

24 02, 2017

Student Spotlight: Jen Neville

By | 2018-02-21T13:47:26+00:00 February 24th, 2017|Digital Marketing Career, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

Name:

Jen Neville

Q: What city do you live in?

Sydney

Q: What subject are you up to?

Subject 3 – Social Media Management

Q: What was your motivation for doing this course?

Having been in a Marketing role during the late 90’s then leaving the work force to have my family and be a stay at home mum for 12 years I found my Marketing skills completely out of date. Returning to a role in Marketing was going to […]