23 04, 2020

Industry Spotlight: A Day In The Life Of – Julie Westrup

By |2020-04-23T14:51:46+10:00April 23rd, 2020|Digital Marketing Career, Digital Marketing Courses, Industry Expert, Marketing Career Australia, Marketing Education|

What is your name?
Julie Westrup

Where do you work?
Lumi Media

What do you do?
Head of Sales and Marketing .

How did you end up in your current position/career?
My career has taken me through both sales and marketing positions. I am in my current role as, after 5 years of consulting on digital marketing strategy and execution, I was ready to go back to a client-side role. This role lets me use all of my skills […]

23 04, 2020

Left Bank Student Spotlight: Kelly Renfrew

By |2020-04-23T14:44:50+10:00April 23rd, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

Get to know one of our Digital Marketing students better with our latest student spotlight.

What city do you live in?
Brisbane

Are you an online or on-campus student?
Online

What subject are you up to?
Subject 2 Email & Website Marketing

What made you want to study Digital Marketing?
To build and develop my skills in the Digital Marketing realm.

What have you found most interesting about the course?
It’s too hard to narrow it down to just one! So far, I […]

23 04, 2020

Left Bank Educator Spotlight: Jono Petrohilos

By |2020-04-29T10:39:32+10:00April 23rd, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
Hi :)!

I’m Jono Petrohilos, I am the CEO of Fitness Education Online, the largest online education company for Fitness Trainers in Australia. I am also the worlds biggest Sons of Anarchy fan!

Before becoming an educator at Left Bank, what were you doing for work? (What is your career history?)
I used to work in the fitness industry.

What inspired you […]

8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

8 04, 2020

Left Bank Graduate Spotlight: Emily Lynch

By |2020-04-08T13:08:10+10:00April 8th, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

Get to know one our Digital Marketing students better with our latest student spotlight.

What city do you live in?
The Blue Mountains NSW

Were you an online or on-campus student?
Online

What made you want to study Digital Marketing?
I decided to start freelance writing and wanted to expand my services to Digital Marketing and copywriting.

Why did you choose Left Bank?
Firstly it was one of the only schools offering a specialised diploma in digital marketing and the course […]

8 04, 2020

Left Bank Educator Spotlight: Eloise Smith

By |2020-04-08T13:01:10+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’m an online educator for the Left Bank. When I’m not busy teaching I spend my time getting outdoors hiking or on my stand up paddle board – it’s a great way to balance out all the time spent in the digital world.

Before becoming an educator at Left Bank, what were you doing for work? (What is your career […]

8 04, 2020

Industry Spotlight: A Day In The Life Of – Hugh Fagan

By |2020-04-08T12:54:59+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Industry Expert, Marketing Career Australia, Marketing Education|

What is your name?
Hugh

Where do you work?
Resolution Media

What do you do?
I’m an activation manager which essentially means I plan and buy digital media on behalf of my clients.

How did you end up in your current position/career?
I started out at a non-profit and was asked to look after some of their marketing. I got hooked and decided to join an agency so I could be exposed to more channels and platforms.

Favourite part of […]

8 04, 2020

4 Tools to Maximise Your Social Media Campaigns

By |2020-04-08T10:22:28+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Social Media Marketing|

Do you ever feel that Social Media Marketing is taking up all your spare time? If you’re struggling to stay on top of Facebook, Twitter, Instagram, Pinterest etc. all while keeping your blog ticking over, then you aren’t alone.

According to Social Media Examiner who surveyed almost 4,000 Digital Marketers 64% of respondents spend more than 6 hours per week on social media, and 41% […]

8 04, 2020

5 Reasons Why You Should Study A Digital Marketing Course

By |2020-04-08T09:57:25+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

1. It’s taking over traditional marketing

Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before.

According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia has now reached over $8.5 billion […]

8 04, 2020

Industry Spotlight: A Day In The Life Of – Tiffany Leahy

By |2020-04-08T09:50:50+10:00April 8th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia|

What is your name?
Tiffany Leahy

Where do you work?
Fairfax/Nine – Publishing

What do you do?
Account Manager in our agency team

How did you end up in your current position/career?
Curiosity! I worked for a small agricultural title for a few years in a production/sales hybrid role where I created paper and magazine layouts, built print advertisements and sold display advertising. When our office moved into the wider group (Fairfax at the time) I was keen to learn […]