31 03, 2020

How Online Digital Marketing Courses Can Grow Your Education and Career

By |2020-03-31T07:46:10+10:00March 31st, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education, Online Learning|

When you are trying to do what is best for your branding and business in 2020, you have to get a handle on Digital Marketing. Taking courses that teach you all about Digital Marketing will help you pick up your skillset and do what is best for your future. 

Below we will talk about Digital Marketing courses and how they are useful. 

Why Taking Digital Marketing Courses is So Crucial

24 03, 2020

Left Bank Educator Spotlight: Annette Staglieno

By |2020-03-25T13:32:48+10:00March 24th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!)|
I’m Annette and I’m the Academic Manager at Left Bank. I’ve been with Left Bank for almost 4 years and even though I’ve had some pretty cool jobs throughout my career this has to be my favourite!

I love spending time with my dog, Pete, going on hikes and exploring Victoria. I am also a true […]

24 03, 2020

A Day In The Life Of A Digital Media Specialist: Lee-Anne Bishop

By |2020-03-24T15:37:34+10:00March 24th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia|

What is your name?
Lee-Anne Bishop

Where do you work?
Winetitles Media

What do you do?

4 02, 2019

Demand for Digital Marketing skills outstrips supply

By |2019-02-22T09:02:24+10:00February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

30 01, 2019

Is A Career in Digital Marketing Right For You?

By |2019-02-07T13:50:30+10:00January 30th, 2019|Digital Marketing Career, Marketing Career Australia|

As our world is becoming more and more digitised in every aspect, digital marketing has grown into a booming industry. The rise of different choices of career in digital marketing are signaling this boom.

Hiring activity in the digital space is strong, particularly in New South Wales and specifically in financial services, insurance and retail, where there has been significant investment in digital teams. This is true because of the strong competition across businesses. […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

23 10, 2018

How to execute your first client pitch.

By |2018-10-23T10:18:49+10:00October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

15 12, 2017

The Top 5 Skills Modern Marketing Agencies Look for in New Hires

By |2018-06-29T15:00:26+10:00December 15th, 2017|Digital Marketing Career, Marketing Career Australia|

By Aaron Agius

The Department of Education’s Job Outlook program predicts a strong future for advertising and marketing professionals, stating that, “Over the past 5 years the number of jobs has grown strongly. Strong growth is expected in the future. New jobs and turnover from workers leaving may create between 25,001 and 50,000 job openings over the 5 years to 2020.”

That’s great news for those entering the field, but a diploma […]