15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-11-15T12:33:54+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

8 11, 2019

5 Things To Boost Your Websites Conversion Rate

By |2019-11-15T09:34:03+10:00November 8th, 2019|Digital Marketing Strategy, Email marketing, Inbound Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

31 10, 2019

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2019-10-31T09:01:54+10:00October 31st, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By |2019-01-29T09:40:22+10:00January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

1 10, 2018

How to be a perpetual Content Marketing ideas generator

By |2018-10-01T11:55:54+10:00October 1st, 2018|Content Marketing, Inbound Marketing, Uncategorised|

Are you starting out on your Content Marketing journey and already fretting about how you are going to find inspiration and content marketing ideas week-after-week, month-after-month?

Surely you’re going to run out of content ideas any day now and will be left with a depressingly empty feed and in a deep creative hole of despair?

You’re not alone in this concern.

Luckily, the creative process […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

6 07, 2015

Inbound Marketing; What Is It And Why Does It Work?

By |2018-05-16T13:34:19+10:00July 6th, 2015|Content Marketing, Inbound Marketing|

There is a type of marketing we need to talk about. It’s all around us, on our phones, in our emails, on Facebook. Every day we experience it, we notice it, and we love it. It’s time to talk about inbound marketing.

So what is Inbound Marketing, really?

In marketing, we have both beasts – inbound and outbound marketing. Outbound marketing focuses on going after clients that are putting content in front of customers as […]

23 04, 2015

5 Content Marketing Questions to ask yourself

By |2018-05-16T13:39:26+10:00April 23rd, 2015|Content Marketing, Inbound Marketing|

Today I wanted to reveal to you 5 questions that will play a vital role in determining the success of your content marketing strategy. Tap into them effectively and you’ll discover just how valuable content marketing can be for your business.

Around the web consumers learn more about your company, products and services through articles than through advertisements.

Let’s assume that for this blog post, your company is a Homeware / […]

16 04, 2015

How to Get Your Content Seen And Shared

By |2018-05-16T13:39:47+10:00April 16th, 2015|Content Marketing, Inbound Marketing|

You’ve spent time and resources finely crafting content that’s engaging, helpful & entertaining, now you need it to be seen and shared. How can you reach your audience and increase the exposure of your brand or service? Today I wanted to show you a few tools that will help you increase the reach of your content, as well as some great tips to help drive engagement.

Here are three ways to think about deploying […]