8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

8 04, 2020

5 Reasons Why Your Business NEEDS Digital Advertising

By |2020-04-08T13:04:13+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO)|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

8 04, 2020

5 Things To Boost Your Websites Conversion Rate

By |2020-04-08T12:58:28+10:00April 8th, 2020|Content Marketing, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

8 04, 2020

Why Local SEO Is Important For Your Business

By |2020-04-08T10:00:27+10:00April 8th, 2020|Digital Marketing Strategy, Google, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

15 06, 2018

Google clears up confusion around Mobile First Indexing

By |2018-06-15T13:27:24+10:00June 15th, 2018|Digital Marketing News, Google|

Google has taken to Twitter and posted a series of Tweets in the hope to clear up some confusion around the March 26 announcement in regards to Mobile First Indexing.

Here’s a recap:

  • URLs in search: With Mobile-first indexing, we index the mobile version. When we recognize separate mobile URLs, we’ll show the mobile URL to mobile users, and the desktop URL to desktop users – the indexed content will be the mobile […]