11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

7 03, 2018

E-commerce startups! Your seven-step digital marketing strategy to make you money from the outset.

By |2018-06-29T15:19:41+10:00March 7th, 2018|Digital Marketing Strategy, eCommerce, Search Engine Optimisation (SEO), Social Media Marketing|

If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.

They’ve done the research.

They’ve got the energy and gusto to deliver.

And they know exactly how their product is going to change the lives of their market for the better.

Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.

With so many new and costly outgoings to consider, an effective digital […]

20 11, 2017

How might the launch of Amazon affect Australian retail?

By |2018-06-29T15:20:58+10:00November 20th, 2017|Digital Marketing News, eCommerce|

With the imminent arrival of eCommerce giant Amazon to Australia, we take a look at the current state of play and consider how the launch could shift the online retail landscape here.

The current state of eCommerce

For the second year running, Australia Post and its logistics arm Star Track recently released the Inside Australian Online Shopping report, an extensive analysis of 4 billion-plus deliveries to 11.5 million addresses in 2016.

The survey reveals a […]