4 02, 2019

Demand for Digital Marketing skills outstrips supply

By | 2019-02-22T09:02:24+00:00 February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By | 2018-05-14T11:49:32+00:00 May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

3 07, 2017

The Weekly 5 – Latest Sensis Social Media Report is out, Facebook adds new features to video message and VR used for outdoor media buying!

By | 2017-07-18T10:27:13+00:00 July 3rd, 2017|Digital Marketing News, Display Advertising, Search Engine Optimisation (SEO), Social Media Marketing|

Each week we take a look at the top 5 digital marketing news stories that got our attention.

1. ‘Pretty much everyone aged 18-29 is on social media’ – 2017 Sensis Social Media Report.

Each year, the 2017 Sensis Social Media Report speaks to 800 consumers and 1,100 Australian businesses about how they are using social media. Australia’s growing obsession with smartphones is […]

13 06, 2017

The Weekly 5 – Apple announces iOS 11 & more

By | 2017-06-15T10:06:20+00:00 June 13th, 2017|Content Marketing, Display Advertising, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:

1. Apple announces iOS 11

Apple announced its latest operating system iOS 11 last week at an annual event. The new updates will be available from September and will include a host new features.

New iOS 11 feature include:

  • Person to person Apple […]
5 06, 2017

The Weekly 5 – 5th June 2017 – Google’s new ad format

By | 2017-06-13T12:02:22+00:00 June 5th, 2017|Content Marketing, Display Advertising, Search Engine Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:

1. Myer launches new ad format with Google

Myer has launched a new ad format with Google and their agency Clemenger BBDO to promote their stock take sale. ‘The 6-second sale’ ads appear on YouTube prompting customers to click on […]

29 07, 2016

What Digital Marketers need to know about Display Advertising

By | 2018-05-16T13:19:20+00:00 July 29th, 2016|Display Advertising|

Technology is rapidly changing the face of marketing. Even newer forms of marketing, like display advertising, have changed dramatically since they first appeared.

So what is display advertising? How has it changed in recent years? And why do digital marketers need to know about this?

These questions and more were the focus of our recent Webinar called the Fundamentals of Display Advertising, which was presented by special guest Shai Luft from leading digital media agency […]