15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-11-15T12:33:54+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

8 11, 2019

5 Things To Boost Your Websites Conversion Rate

By |2019-11-15T09:34:03+10:00November 8th, 2019|Digital Marketing Strategy, Email marketing, Inbound Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

31 10, 2019

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2019-10-31T09:01:54+10:00October 31st, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

3 10, 2019

Why Local SEO Is Important For Your Business

By |2019-10-03T10:38:24+10:00October 3rd, 2019|Digital Marketing Strategy, Google, Search Engine Marketing, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]

8 03, 2019

7 Ways You’re Doing Social Wrong (And How To Fix Them)

By |2019-03-08T15:07:19+10:00March 8th, 2019|Content Marketing, Digital Marketing Strategy, Social Media Marketing|

Social media can be a tricky beast to tame, and it’s one that some small businesses are afraid of. So, if you’ve been brave and made the social media plunge — you’re already a step ahead of the competition.

However, there are many easy social media mistakes to make – and these oversights can do some serious damage to your reputation and brand.

The seven social mistakes below are incredibly common, but luckily — very […]

4 02, 2019

Demand for Digital Marketing skills outstrips supply

By |2019-09-09T15:38:39+10:00February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By |2019-01-29T09:40:22+10:00January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

23 10, 2018

How to execute your first client pitch.

By |2018-10-23T10:18:49+10:00October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

1 10, 2018

Social Media, the closest we can get to our customers

By |2018-10-01T11:56:34+10:00October 1st, 2018|Digital Marketing Strategy, Social Media Marketing|

I remember the exact moment that made me realise how close to a customer social media can get us.

That day started as a usual one: check messages, reply to the comments, remove spam from all the business Facebook pages the agency was working with. And there it was, amongst all these Facebook interactions, a Facebook message from Anna, an active customer from a brand Facebook page we were […]