8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

8 04, 2020

5 Reasons Why Your Business NEEDS Digital Advertising

By |2020-04-08T13:04:13+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO)|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

8 04, 2020

5 Things To Boost Your Websites Conversion Rate

By |2020-04-08T12:58:28+10:00April 8th, 2020|Content Marketing, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

8 04, 2020

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2020-04-08T12:51:04+10:00April 8th, 2020|Content Marketing, Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

8 04, 2020

4 Tools to Maximise Your Social Media Campaigns

By |2020-04-08T10:22:28+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Social Media Marketing|

Do you ever feel that Social Media Marketing is taking up all your spare time? If you’re struggling to stay on top of Facebook, Twitter, Instagram, Pinterest etc. all while keeping your blog ticking over, then you aren’t alone.

According to Social Media Examiner who surveyed almost 4,000 Digital Marketers 64% of respondents spend more than 6 hours per week on social media, and 41% […]

8 04, 2020

Why Local SEO Is Important For Your Business

By |2020-04-08T10:00:27+10:00April 8th, 2020|Digital Marketing Strategy, Google, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]

8 03, 2019

7 Ways You’re Doing Social Wrong (And How To Fix Them)

By |2019-03-08T15:07:19+10:00March 8th, 2019|Content Marketing, Digital Marketing Strategy, Social Media Marketing|

Social media can be a tricky beast to tame, and it’s one that some small businesses are afraid of. So, if you’ve been brave and made the social media plunge — you’re already a step ahead of the competition.

However, there are many easy social media mistakes to make – and these oversights can do some serious damage to your reputation and brand.

The seven social mistakes below are incredibly common, but luckily — very […]

4 02, 2019

Demand for Digital Marketing skills outstrips supply

By |2019-02-22T09:02:24+10:00February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By |2019-01-29T09:40:22+10:00January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]