19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

23 10, 2018

How to execute your first client pitch.

By | 2018-10-23T10:18:49+00:00 October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

1 10, 2018

Social Media, the closest we can get to our customers

By | 2018-10-01T11:56:34+00:00 October 1st, 2018|Digital Marketing Strategy, Social Media Marketing|

I remember the exact moment that made me realise how close to a customer social media can get us.

That day started as a usual one: check messages, reply to the comments, remove spam from all the business Facebook pages the agency was working with. And there it was, amongst all these Facebook interactions, a Facebook message from Anna, an active customer from a brand Facebook page we were […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By | 2018-05-14T11:46:42+00:00 May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By | 2018-05-14T11:49:32+00:00 May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

7 03, 2018

E-commerce startups! Your seven-step digital marketing strategy to make you money from the outset.

By | 2018-06-29T15:19:41+00:00 March 7th, 2018|Digital Marketing Strategy, eCommerce, Search Engine Optimisation (SEO), Social Media Marketing|

If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.

They’ve done the research.

They’ve got the energy and gusto to deliver.

And they know exactly how their product is going to change the lives of their market for the better.

Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.

With so many new and costly outgoings to consider, an effective digital […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By | 2017-09-19T09:46:43+00:00 September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]

8 09, 2017

Facebook retires uncommon boost post options, Game of Thrones star hosts new Twitter video series and LinkedIn announces new native ad network

By | 2017-09-13T11:46:13+00:00 September 8th, 2017|Digital Marketing News, Digital Marketing Strategy, Facebook, LinkedIn, Marketing Education, Social Media Marketing|

  1. Game of Thrones star Maisie Williams hosts Converse video series for Twitter.
    Converse will launch a new original video programming series called “Public Access’. Each Ep lasts around 15-20 minutes and the first ep of the series will be hosted by Game of Thrones star Maisie Williams (Arya Stark). Miley Cyrus will also host an upcoming episode with more Eps still in the pipeline. The video series to targeted to the younger […]

31 08, 2017

The Weekly 5 – Google releases its most significant update yet, YouTube embraces vertical video, is WhatsApp about to release business profiles?

By | 2017-09-06T12:05:26+00:00 August 31st, 2017|Digital Marketing News, Digital Marketing Strategy, Snapchat, Social Media Marketing|

  1. Snapchat offers verified accounts to stop influencers leaving it for Instagram

Snapchat has finally embraced influencers on its platform sending emails to its ‘Top Creators’ offering them the option to set up an ‘Official Stories’ account. The ‘Official Stories’ accounts are like verified accounts on Twitter and Instagram.These official profiles will now be featured when users search for a topic. These official accounts were released back in 2015 but were only reserved for […]

24 07, 2017

The Weekly 5 – Core Snapchat change, Google home now in Aus, Shopify streamlines check out and Nordstrom goes digital for latest campaign.

By | 2017-07-24T15:16:44+00:00 July 24th, 2017|Digital Marketing News, Digital Marketing Strategy, Marketing Education|

  1. Snapchat just released a feature that changes one of its core aspects.

With the rise of short storytelling becoming more and more prevalent across social media, Snapchat released has released a new feature called ‘Multi-snap’ which enables more freedom around the Snapchat 10 second rule.

This new feature is considered a fundamental change of one of the core aspects of the platform and is considered an interesting development considering the battle between Snapchat and […]