8 03, 2019

7 Ways You’re Doing Social Wrong (And How To Fix Them)

By | 2019-03-08T15:07:19+00:00 March 8th, 2019|Content Marketing, Digital Marketing Strategy, Social Media Marketing|

Social media can be a tricky beast to tame, and it’s one that some small businesses are afraid of. So, if you’ve been brave and made the social media plunge — you’re already a step ahead of the competition.

However, there are many easy social media mistakes to make – and these oversights can do some serious damage to your reputation and brand.

The seven social mistakes below are incredibly common, but luckily — very […]

4 02, 2019

Demand for Digital Marketing skills outstrips supply

By | 2019-02-22T09:02:24+00:00 February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By | 2019-01-29T09:40:22+00:00 January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

23 10, 2018

How to execute your first client pitch.

By | 2018-10-23T10:18:49+00:00 October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

1 10, 2018

Social Media, the closest we can get to our customers

By | 2018-10-01T11:56:34+00:00 October 1st, 2018|Digital Marketing Strategy, Social Media Marketing|

I remember the exact moment that made me realise how close to a customer social media can get us.

That day started as a usual one: check messages, reply to the comments, remove spam from all the business Facebook pages the agency was working with. And there it was, amongst all these Facebook interactions, a Facebook message from Anna, an active customer from a brand Facebook page we were […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By | 2018-05-14T11:46:42+00:00 May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By | 2018-05-14T11:49:32+00:00 May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

7 03, 2018

E-commerce startups! Your seven-step digital marketing strategy to make you money from the outset.

By | 2018-06-29T15:19:41+00:00 March 7th, 2018|Digital Marketing Strategy, eCommerce, Search Engine Optimisation (SEO), Social Media Marketing|

If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.

They’ve done the research.

They’ve got the energy and gusto to deliver.

And they know exactly how their product is going to change the lives of their market for the better.

Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.

With so many new and costly outgoings to consider, an effective digital […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By | 2017-09-19T09:46:43+00:00 September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]