3 11, 2017

The Weekly 5 – Ever get the feeling that Facebook is listening to your conversations?, Is Amazon trying to take on YouTube and Snapchat finally introduces a tracking pixel!

By |2017-11-03T15:08:58+10:00November 3rd, 2017|Digital Marketing News|

1. Facebook trials a new Pinterest-like feature.

Techcrunch reports that Facebook is testing a new feature that resembles Pinterest boards. The new feature called ‘Sets’ allows users to combine status updates, photos and videos to share as a themed collection. ‘Sets’ allows users to collate content and is a confirmation of Facebook’s attempt to try to drive their inspiration and discovery functions, which until now have been Pinterest’s main USP’s.

Read more: //techcrunch.com/2017/10/19/facebook-attacks-pinterest-with-sets-of-posts/

 

2. Is […]

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20 10, 2017

The Weekly 5 – Pinterest launches self-serve search ads, Facebook makes stories available to pages and Twitter has a new video ad format!

By |2017-10-20T10:05:23+10:00October 20th, 2017|Digital Marketing News|

1. FACEBOOK STORIES NOW AVAILABLE TO PAGES
In a bid to ramp up the lacklustre adoption of Facebook stories, Facebook has now made them available to Pages. Originally only available to personal profiles, business pages can now access this feature as well. This comes off the back of the recent announcement of cross-posting Instagram stories to Facebook.

Read more: //www.marketingdive.com/news/facebook-stories-arrives-on-pages-in-bid-for-greater-adoption/507209/

 

2. TWITTER LAUNCHES NEW VIDEO AD FORMAT
Twitter has announced a new video ad format called […]

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13 10, 2017

The Weekly 5 – Twitter announces ‘save for later’ feature, Snapchat king of the teens, Facebook testing facial recognition!

By |2017-10-13T16:04:08+10:00October 13th, 2017|Digital Marketing News|

1. FACEBOOK TESTING FACE RECOGNITION ID
Facebook has been reportedly testing a new feature for people who are locked out of their account. Facial recognition will allow quick and easy verification of account ownership and is an optional feature on devices you are already logged into. While Facebook has previously received backlash in the past for its photo tag suggestions where it recognises peoples faces, Facebook says this new feature will be kept private […]

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6 10, 2017

The Weekly 5 – Twitter tests expanded character count, Instagram stories updates and Facebook secures NFL deal!

By |2017-10-06T10:12:37+10:00October 6th, 2017|Digital Marketing News|

1. Pinterest + Hashtags
Pinterest is finally jumping on the Hashtag bandwagon by officially embracing them on their platform. Users can now add hashtags to their pins and pinners can visit a feed of all the pins that were shared with that hashtag. Users had been adding hashtags anyway but this is now a new way to reach people who are interested in your content.

Read More: //help.pinterest.com/en/articles/hashtags-pinterest-partners

 

2. NFL partners with Facebook
Facebook has secured […]

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28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By |2017-09-28T16:30:48+10:00September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

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22 09, 2017

Advertisers not happy with Apple blocking cookies, Spotity self-serve ad platform, Google partners with HTC and Pinterest auto-play video available to everyone!

By |2017-09-22T13:02:14+10:00September 22nd, 2017|Digital Marketing News, Social Media Marketing|

1. Apple blocks third-party cookie tracking
Members of the advertising industry have written an open letter to apple, condemning their new macOS feature called ITP or Intelligent tracking prevention. The new feature which Apple say’s is not about ‘blocking ads but protecting privacy’ reduces cross-site tracking by further limiting cookies and other website data. For a detailed explanation on how it works head here. (//webkit.org/blog/7675/intelligent-tracking-prevention/).
Advertisers are concerned that the new feature will harm smaller […]

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14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By |2017-09-19T09:46:43+10:00September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]

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8 09, 2017

Facebook retires uncommon boost post options, Game of Thrones star hosts new Twitter video series and LinkedIn announces new native ad network

By |2017-09-13T11:46:13+10:00September 8th, 2017|Digital Marketing News, Digital Marketing Strategy, Facebook, LinkedIn, Marketing Education, Social Media Marketing|

  1. Game of Thrones star Maisie Williams hosts Converse video series for Twitter.
    Converse will launch a new original video programming series called “Public Access’. Each Ep lasts around 15-20 minutes and the first ep of the series will be hosted by Game of Thrones star Maisie Williams (Arya Stark). Miley Cyrus will also host an upcoming episode with more Eps still in the pipeline. The video series to targeted to the younger […]

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31 08, 2017

The Weekly 5 – Google releases its most significant update yet, YouTube embraces vertical video, is WhatsApp about to release business profiles?

By |2017-09-06T12:05:26+10:00August 31st, 2017|Digital Marketing News, Digital Marketing Strategy, Snapchat, Social Media Marketing|

  1. Snapchat offers verified accounts to stop influencers leaving it for Instagram

Snapchat has finally embraced influencers on its platform sending emails to its ‘Top Creators’ offering them the option to set up an ‘Official Stories’ account. The ‘Official Stories’ accounts are like verified accounts on Twitter and Instagram.These official profiles will now be featured when users search for a topic. These official accounts were released back in 2015 but were only reserved for […]

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22 08, 2017

The Weekly 5 – Amazon launches new social media platform, Facebook teams up with eBay, LinkedIn updates and YouTube tests live ‘watching now’ metric.

By |2017-08-31T09:55:06+10:00August 22nd, 2017|Digital Marketing News, Facebook, LinkedIn, Social Media Marketing|

1. Facebook teams up with eBay
Facebook has collaborated with eBay launching a new feature within the Marketplace section. Each day there will be a selection of Daily Deals from the eBay store that can be browsed within the Facebook app with the purchases being completed on the eBay website. Facebooks Marketplace is given prominent feature in the navigation bar, and there are also plans to add new categories such as ticket sales. These changes […]

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