20 11, 2017

How might the launch of Amazon affect Australian retail?

By |2018-06-29T15:20:58+10:00November 20th, 2017|Digital Marketing News, eCommerce|

With the imminent arrival of eCommerce giant Amazon to Australia, we take a look at the current state of play and consider how the launch could shift the online retail landscape here.

The current state of eCommerce

For the second year running, Australia Post and its logistics arm Star Track recently released the Inside Australian Online Shopping report, an extensive analysis of 4 billion-plus deliveries to 11.5 million addresses in 2016.

The survey reveals a […]

20 11, 2017

The Weekly 5 – Facebook releases 2 new apps, Mac try out AR in-stores and Pin Codes bridge the gap between on-line and offline.

By |2018-02-21T14:10:34+10:00November 20th, 2017|Digital Marketing News, Facebook, Pinterest|

1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By |2017-11-13T11:05:58+10:00November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]

3 11, 2017

The Weekly 5 – Ever get the feeling that Facebook is listening to your conversations?, Is Amazon trying to take on YouTube and Snapchat finally introduces a tracking pixel!

By |2017-11-03T15:08:58+10:00November 3rd, 2017|Digital Marketing News|

1. Facebook trials a new Pinterest-like feature.

Techcrunch reports that Facebook is testing a new feature that resembles Pinterest boards. The new feature called ‘Sets’ allows users to combine status updates, photos and videos to share as a themed collection. ‘Sets’ allows users to collate content and is a confirmation of Facebook’s attempt to try to drive their inspiration and discovery functions, which until now have been Pinterest’s main USP’s.

Read more: https://techcrunch.com/2017/10/19/facebook-attacks-pinterest-with-sets-of-posts/


2. Is […]

20 10, 2017

The Weekly 5 – Pinterest launches self-serve search ads, Facebook makes stories available to pages and Twitter has a new video ad format!

By |2017-10-20T10:05:23+10:00October 20th, 2017|Digital Marketing News|

In a bid to ramp up the lacklustre adoption of Facebook stories, Facebook has now made them available to Pages. Originally only available to personal profiles, business pages can now access this feature as well. This comes off the back of the recent announcement of cross-posting Instagram stories to Facebook.

Read more: http://www.marketingdive.com/news/facebook-stories-arrives-on-pages-in-bid-for-greater-adoption/507209/


Twitter has announced a new video ad format called […]

13 10, 2017

The Weekly 5 – Twitter announces ‘save for later’ feature, Snapchat king of the teens, Facebook testing facial recognition!

By |2017-10-13T16:04:08+10:00October 13th, 2017|Digital Marketing News|

Facebook has been reportedly testing a new feature for people who are locked out of their account. Facial recognition will allow quick and easy verification of account ownership and is an optional feature on devices you are already logged into. While Facebook has previously received backlash in the past for its photo tag suggestions where it recognises peoples faces, Facebook says this new feature will be kept private […]

6 10, 2017

The Weekly 5 – Twitter tests expanded character count, Instagram stories updates and Facebook secures NFL deal!

By |2017-10-06T10:12:37+10:00October 6th, 2017|Digital Marketing News|

1. Pinterest + Hashtags
Pinterest is finally jumping on the Hashtag bandwagon by officially embracing them on their platform. Users can now add hashtags to their pins and pinners can visit a feed of all the pins that were shared with that hashtag. Users had been adding hashtags anyway but this is now a new way to reach people who are interested in your content.

Read More: https://help.pinterest.com/en/articles/hashtags-pinterest-partners


2. NFL partners with Facebook
Facebook has secured […]

28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By |2017-09-28T16:30:48+10:00September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

22 09, 2017

Advertisers not happy with Apple blocking cookies, Spotity self-serve ad platform, Google partners with HTC and Pinterest auto-play video available to everyone!

By |2017-09-22T13:02:14+10:00September 22nd, 2017|Digital Marketing News, Social Media Marketing|

1. Apple blocks third-party cookie tracking
Members of the advertising industry have written an open letter to apple, condemning their new macOS feature called ITP or Intelligent tracking prevention. The new feature which Apple say’s is not about ‘blocking ads but protecting privacy’ reduces cross-site tracking by further limiting cookies and other website data. For a detailed explanation on how it works head here. (https://webkit.org/blog/7675/intelligent-tracking-prevention/).
Advertisers are concerned that the new feature will harm smaller […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By |2017-09-19T09:46:43+10:00September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]