19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

22 06, 2018

IGTV – IS SOCIAL MEDIA BECOMING THE NEXT BIG BROADCAST CHANNEL?

By |2018-06-22T10:02:32+10:00June 22nd, 2018|Digital Marketing News, Instagram|

As TV viewing declines and we continue to consume content from what we carry around in our pockets, innovation within the TV viewing space is becoming a super competitive market. YouTube, Snapchat and even Facebook and Twitter are all platforms that have embraced the way we consume video and now Instagram is getting in on the game.

Instagram has announced “our most exciting feature to date” – IGTV, a new place for watching long-form, vertical […]

15 06, 2018

Google clears up confusion around Mobile First Indexing

By |2018-06-15T13:27:24+10:00June 15th, 2018|Digital Marketing News, Google|

Google has taken to Twitter and posted a series of Tweets in the hope to clear up some confusion around the March 26 announcement in regards to Mobile First Indexing.

Here’s a recap:

  • URLs in search: With Mobile-first indexing, we index the mobile version. When we recognize separate mobile URLs, we’ll show the mobile URL to mobile users, and the desktop URL to desktop users – the indexed content will be the mobile […]
12 06, 2018

Dealing with Marketing Data: how things are changing

By |2018-06-12T09:41:36+10:00June 12th, 2018|Data Privacy, Digital Marketing News|

The protection of personal information is front and centre of late as newly introduced regulations in Europe are set to impact the way data is used and collected right across the world.

Like just about everyone else on the planet, you’ll have noticed your inbox straining under the weight of emails from all sorts of businesses addressing their privacy and data collection policies. The rush of brands wanting to let you know how careful […]

7 06, 2018

Facebook launches Musical.ly rival Lip Synch Live

By |2018-06-07T15:12:46+10:00June 7th, 2018|Digital Marketing Courses, Digital Marketing News, Facebook|

Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.

The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]

5 06, 2018

Instagram finally reveals Algorithm criteria

By |2018-06-29T14:26:00+10:00June 5th, 2018|Digital Marketing News, Instagram, Social Media Marketing|

Instagram has finally revealed exactly how their Algorithm works to a room full of journalists in their new San-Fran office. They have also confirmed that at this time there are no plans to go back to the reverse chronological order that we were all hoping would return.

Instagram’s initial decision to move away from the reverse chronological feed came off the back of users complaining that they were missing 70-50% of friends’ post but […]

2 03, 2018

VERO – the new Instagram?

By |2018-03-02T09:35:16+10:00March 2nd, 2018|Digital Marketing News, Social Media Marketing|

Does the popularity of new social media platform Vero mean people are starting to look for alternatives to established platforms like Facebook and Instagram?

Founded in 2015 by Ayman Hariri the son of assassinated Lebanese leader Rafic Hariri, at the time of writing this the app was the #1 trending app in the app store with a reported almost 1 million downloads in just under a week. While this is just a blip compared […]

20 11, 2017

How might the launch of Amazon affect Australian retail?

By |2018-06-29T15:20:58+10:00November 20th, 2017|Digital Marketing News, eCommerce|

With the imminent arrival of eCommerce giant Amazon to Australia, we take a look at the current state of play and consider how the launch could shift the online retail landscape here.

The current state of eCommerce

For the second year running, Australia Post and its logistics arm Star Track recently released the Inside Australian Online Shopping report, an extensive analysis of 4 billion-plus deliveries to 11.5 million addresses in 2016.

The survey reveals a […]

20 11, 2017

The Weekly 5 – Facebook releases 2 new apps, Mac try out AR in-stores and Pin Codes bridge the gap between on-line and offline.

By |2018-02-21T14:10:34+10:00November 20th, 2017|Digital Marketing News, Facebook, Pinterest|

1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By |2017-11-13T11:05:58+10:00November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]