7 08, 2017

The Weekly 5 – Amex hack Facebook’s autoplay ads, Google updates image search, Instagram pods explained and which Kardashian will host her own Snapchat show?

By |2017-08-30T20:41:50+10:00August 7th, 2017|Content Marketing, Digital Marketing News|

1. American Express Reward Facebook users who watch their ad
Amex has made sure anyone who sees one of their video ads on Facebook in the future will watch with the sound turned up! In a recent video they uploaded to Facebook promoting a Guns and Roses concert, the brand offered free tickets to those listening by announcing in the voice over that the first 50 people to text the name of the lead […]

10 07, 2017

The Weekly 5 – Emoji search is actually a thing, Snapchat just added a new feature marketers will love and Facebook introduces new measurement tools.

By |2017-07-18T10:27:11+10:00July 10th, 2017|Content Marketing, Digital Marketing News, Search Engine Optimisation (SEO), Social Media Marketing|

1. Snapchat just changed the game for marketing on its platform

The big news this week is that Snapchat has released some new features and one of them is going to change the game when it comes to using Snapchat for marketing. You can now add a URL to your snaps to help drive traffic to a destination. This is huge news for Snapchat […]

26 06, 2017

The Weekly 5 – Facebook has a new mission, Snapmap launches, Instagram Live updates and Snapchat partners with Time Warner!

By |2018-05-08T11:34:17+10:00June 26th, 2017|Content Marketing, Digital Marketing News, Social Media Marketing|

Each week, we bring you the top 5 digital marketing news stories that got our attention.

Let’s go…

  1. Facebook has a new mission.

Last week Mark Zuckerberg unveiled Facebook’s new mission statement at their very first Facebook Communities Summit in Chicago.

Their new mission, which is ‘To give people the power to build community to bring the world closer together’ emphasises Facebook’s role in helping to build communities.

At the centre of their new mission is Facebook […]

13 06, 2017

The Weekly 5 – Apple announces iOS 11 & more

By |2017-06-15T10:06:20+10:00June 13th, 2017|Content Marketing, Display Advertising, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:

1. Apple announces iOS 11

Apple announced its latest operating system iOS 11 last week at an annual event. The new updates will be available from September and will include a host new features.

New iOS 11 feature include:

  • Person to person Apple […]
8 06, 2017

How video has transformed digital marketing

By |2017-06-08T11:35:57+10:00June 8th, 2017|Content Marketing, Social Media Marketing|

Over the years we’ve seen download speeds grow faster and faster. With this increased internet speed, the use of online videos has increased dramatically. Today YouTube has 300 hours of video uploaded to it YouTube every minute!

This has important implications for digital marketers, which Animoto has captured in this great new infographic:

2016 Social Video Forecast

 

5 06, 2017

The Weekly 5 – 5th June 2017 – Google’s new ad format

By |2017-06-13T12:02:22+10:00June 5th, 2017|Content Marketing, Display Advertising, Search Engine Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:

1. Myer launches new ad format with Google

Myer has launched a new ad format with Google and their agency Clemenger BBDO to promote their stock take sale. ‘The 6-second sale’ ads appear on YouTube prompting customers to click on […]

29 05, 2017

The Weekly 5 – 29th May 2017 – Pepsi harnesses the power of Snapchat

By |2017-05-29T17:00:07+10:00May 29th, 2017|Content Marketing, Email marketing, Search Engine Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. This week in the weekly 5 in 5: Google’s Marketing Next Conference 2017, Pinterest changing the game when it comes to search and discovery, Google AdWords admits it’s too complicated for small businesses to use, Pepsi adds Snapcodes to millions of its products, and what Millenials really think about emails.

1. GOOGLE’S MARKETING NEXT CONFERENCE 2017

Google held their annual […]

22 05, 2017

The Weekly 5 – 22nd May 2017 – Celebrities & athletes asked to disclose paid Instagram posts

By |2018-05-08T11:24:05+10:00May 22nd, 2017|Content Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. This week in the weekly 5 in 5: Influencer marketing, Instagram copies Snapchat…again! and YouTube advertising down 5% after the offensive placement saga.

1. INFLUENCER MARKETING GETS A ‘LIGHT’ SLAP ON THE WRIST

It seems more and more brands are jumping on the influencer marketing train. The problem is, the […]

15 05, 2017

The Weekly 5 – 15th May 2017 – Facebook TV, YouTube TV and more!

By |2017-05-17T09:32:42+10:00May 15th, 2017|Content Marketing, Social Media Marketing|

This week in the weekly 5 in 5. Facebook, YouTube and Twitter all get serious about video content, Latest Facebook algorithm updates, Snapchat Vs Facebook and Instagram releases a long awaited feature.

1.TWITTER SIGNS MULTIYEAR DEAL WITH THE NFL

Following on from our Twitter update last week regarding Twitter becoming serious about video content, Twitter has just signed a multiyear deal with the […]

8 05, 2017

The Weekly 5 – 8th May 2017

By |2017-05-15T16:42:50+10:00May 8th, 2017|Content Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that got our attention.

This week we look at Snapchat’s self-serve ad platform, YouTube’s recent makeover, Twitter’s video plans, Facebook Instant Articles and new ‘follow topics’.

1. Twitter is investing big in video

Twitter is proving that it’s serious about video announcing this week that not only will it launching 24/7 streaming channels on the platform but it’s just partnered with a bunch of publishers […]