15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-11-15T12:33:54+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

31 10, 2019

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2019-10-31T09:01:54+10:00October 31st, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

8 03, 2019

7 Ways You’re Doing Social Wrong (And How To Fix Them)

By |2019-03-08T15:07:19+10:00March 8th, 2019|Content Marketing, Digital Marketing Strategy, Social Media Marketing|

Social media can be a tricky beast to tame, and it’s one that some small businesses are afraid of. So, if you’ve been brave and made the social media plunge — you’re already a step ahead of the competition.

However, there are many easy social media mistakes to make – and these oversights can do some serious damage to your reputation and brand.

The seven social mistakes below are incredibly common, but luckily — very […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By |2019-01-29T09:40:22+10:00January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

1 10, 2018

How to be a perpetual Content Marketing ideas generator

By |2018-10-01T11:55:54+10:00October 1st, 2018|Content Marketing, Inbound Marketing, Uncategorised|

Are you starting out on your Content Marketing journey and already fretting about how you are going to find inspiration and content marketing ideas week-after-week, month-after-month?

Surely you’re going to run out of content ideas any day now and will be left with a depressingly empty feed and in a deep creative hole of despair?

You’re not alone in this concern.

Luckily, the creative process […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

28 09, 2017

Best app for scheduling social media content

By |2017-12-08T14:49:01+10:00September 28th, 2017|Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Social Media Marketing|

Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.

In theory, it sounds simple enough.

But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By |2017-09-19T09:46:43+10:00September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]

15 08, 2017

True or false: women are more likely to use social media on the toilet?

By |2017-08-31T09:49:29+10:00August 15th, 2017|Content Marketing, Digital Marketing News, Social Media Marketing|

The 2017 Sensis Social Media Report is out and the report’s findings are pretty eye-opening. It has uncovered the impact of social media on our anxiety levels, which Australians use social media the most… and whether men or women are more likely to use social media on the toilet!

The Sensis Social Media Report has been tracking Australians for six years now. To get their data for the 2017 report, Sensis spoke to 800 […]