As we continue to develop closer relationships with our smartphones, it is becoming more and more common to see people talking to their devices. Almost half of the US population are now using IPAs (intelligent personal assistants) for assistance with anything from getting directions to ordering a pizza.
We recently came across this awesome tip from Search Engine Journal on how to see if your customers are already embracing Voice Search so that you can optimise your content, keywords and PPC campaigns.
Before we get into it, there are a few things to keep in mind when it comes to Voice Search and how it might differ from text-based searches. Voice Search by nature is more conversational, so you need to remember this when you are looking at developing your keyword list. Long-tail keywords are more likely to be used than 1-2 word phrases.
For example ‘Hey Siri, how do I cook the perfect boiled egg’ in comparison to a text-based search of ‘perfect boiled egg’.
Another thing to point out is that Voice Search is more likely to be used for local searches so would include terms like ‘near me’ or ‘local’.
Download a search query report from Google Ads.
Filter the report by terms that are used most commonly with Voice Search such as Ok Google, Hey Siri and Alexa.
Take a look at how your audience is searching and look for patterns of intent when it comes to Voice Search.
Develop some long-tail keywords and add to your negative keywords list.
Pretty cool, huh! Like any effective marketing, the aim is to try to get inside the mind of your customers and think as they think. Take notice of how you use voice search and what behaviours and habits you start to develop as Voice Search becomes more and more popular.
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