About Lachlan Ross

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So far Lachlan Ross has created 21 blog entries.
8 04, 2020

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2020-04-08T12:51:04+10:00April 8th, 2020|Content Marketing, Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

8 04, 2020

4 Tools to Maximise Your Social Media Campaigns

By |2020-04-08T10:22:28+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Social Media Marketing|

Do you ever feel that Social Media Marketing is taking up all your spare time? If you’re struggling to stay on top of Facebook, Twitter, Instagram, Pinterest etc. all while keeping your blog ticking over, then you aren’t alone.

According to Social Media Examiner who surveyed almost 4,000 Digital Marketers 64% of respondents spend more than 6 hours per week on social media, and 41% […]

8 04, 2020

Why Local SEO Is Important For Your Business

By |2020-04-08T10:00:27+10:00April 8th, 2020|Digital Marketing Strategy, Google, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]

8 04, 2020

5 Reasons Why You Should Study A Digital Marketing Course

By |2020-04-08T09:57:25+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

1. It’s taking over traditional marketing

Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before.

According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia has now reached over $8.5 billion […]

8 04, 2020

Industry Spotlight: A Day In The Life Of – Tiffany Leahy

By |2020-04-08T09:50:50+10:00April 8th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia|

What is your name?
Tiffany Leahy

Where do you work?
Fairfax/Nine – Publishing

What do you do?
Account Manager in our agency team

How did you end up in your current position/career?
Curiosity! I worked for a small agricultural title for a few years in a production/sales hybrid role where I created paper and magazine layouts, built print advertisements and sold display advertising. When our office moved into the wider group (Fairfax at the time) I was keen to learn […]

8 04, 2020

Left Bank Educator Spotlight: Sharna Bregman

By |2020-04-08T09:39:22+10:00April 8th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’ve been an Online Educator with Left Bank since 2016. The role involves teaching students Digital Marketing online and designing and writing online learning materials.

When I’m not working, I enjoy spending time with the family exploring Sydney and checking out local cafes and markets. I also love music, philosophy, reading, learning techy stuff such as game development and am […]

8 04, 2020

Left Bank Student Spotlight: Brenden Read

By |2020-04-08T09:32:34+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

What city do you live in?
Geelong, Victoria

Are you an online or on-campus student?
Online

What subject are you up to?
Email Marketing

What was your motivation for doing this course?
Looking for a change of career

What have you found most interesting about the course?
The fundamentals of marketing was very detailed and great to have a solid foundation of real world marketing principles and how they align with digital marketing.

Do you have any awesome study tips to […]

31 03, 2020

How Online Digital Marketing Courses Can Grow Your Education and Career

By |2020-03-31T07:46:10+10:00March 31st, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education, Online Learning|

When you are trying to do what is best for your branding and business in 2020, you have to get a handle on Digital Marketing. Taking courses that teach you all about Digital Marketing will help you pick up your skillset and do what is best for your future. 

Below we will talk about Digital Marketing courses and how they are useful. 

Why Taking Digital Marketing Courses is So Crucial

24 03, 2020

Left Bank Student Spotlight: Jessica Hankinson

By |2020-03-24T16:04:04+10:00March 24th, 2020|Uncategorised|

Name?

Jessica Hankinson

Online or on-campus student?
Online
What city do you live in?
Perth Western, Australia
What subject are you up to?
Subject 3: Content Marketing
What was your motivation for doing this course?
I’ve been a graphic designer for the past 10 years and have run my own business as well as also having been the Creative Director for a property development team and now working for Channel 7.

Along the way, I have developed and learned about marketing […]

24 03, 2020

Left Bank Educator Spotlight: Annette Staglieno

By |2020-03-25T13:32:48+10:00March 24th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!)|
I’m Annette and I’m the Academic Manager at Left Bank. I’ve been with Left Bank for almost 4 years and even though I’ve had some pretty cool jobs throughout my career this has to be my favourite!

I love spending time with my dog, Pete, going on hikes and exploring Victoria. I am also a true […]