About Lachlan Ross

This author has not yet filled in any details.
So far Lachlan Ross has created 20 blog entries.
23 04, 2020

Industry Spotlight: A Day In The Life Of – Julie Westrup

By |2020-04-23T14:51:46+10:00April 23rd, 2020|Digital Marketing Career, Digital Marketing Courses, Industry Expert, Marketing Career Australia, Marketing Education|

What is your name?
Julie Westrup

Where do you work?
Lumi Media

What do you do?
Head of Sales and Marketing .

How did you end up in your current position/career?
My career has taken me through both sales and marketing positions. I am in my current role as, after 5 years of consulting on digital marketing strategy and execution, I was ready to go back to a client-side role. This role lets me use all of my skills […]

23 04, 2020

Left Bank Student Spotlight: Kelly Renfrew

By |2020-04-23T14:44:50+10:00April 23rd, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

Get to know one of our Digital Marketing students better with our latest student spotlight.

What city do you live in?
Brisbane

Are you an online or on-campus student?
Online

What subject are you up to?
Subject 2 Email & Website Marketing

What made you want to study Digital Marketing?
To build and develop my skills in the Digital Marketing realm.

What have you found most interesting about the course?
It’s too hard to narrow it down to just one! So far, I […]

23 04, 2020

Left Bank Educator Spotlight: Jono Petrohilos

By |2020-04-29T10:39:32+10:00April 23rd, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
Hi :)!

I’m Jono Petrohilos, I am the CEO of Fitness Education Online, the largest online education company for Fitness Trainers in Australia. I am also the worlds biggest Sons of Anarchy fan!

Before becoming an educator at Left Bank, what were you doing for work? (What is your career history?)
I used to work in the fitness industry.

What inspired you […]

8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

8 04, 2020

Left Bank Graduate Spotlight: Emily Lynch

By |2020-04-08T13:08:10+10:00April 8th, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

Get to know one our Digital Marketing students better with our latest student spotlight.

What city do you live in?
The Blue Mountains NSW

Were you an online or on-campus student?
Online

What made you want to study Digital Marketing?
I decided to start freelance writing and wanted to expand my services to Digital Marketing and copywriting.

Why did you choose Left Bank?
Firstly it was one of the only schools offering a specialised diploma in digital marketing and the course […]

8 04, 2020

5 Reasons Why Your Business NEEDS Digital Advertising

By |2020-04-08T13:04:13+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO)|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

8 04, 2020

Left Bank Educator Spotlight: Eloise Smith

By |2020-04-08T13:01:10+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’m an online educator for the Left Bank. When I’m not busy teaching I spend my time getting outdoors hiking or on my stand up paddle board – it’s a great way to balance out all the time spent in the digital world.

Before becoming an educator at Left Bank, what were you doing for work? (What is your career […]

8 04, 2020

5 Things To Boost Your Websites Conversion Rate

By |2020-04-08T12:58:28+10:00April 8th, 2020|Content Marketing, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

8 04, 2020

Industry Spotlight: A Day In The Life Of – Hugh Fagan

By |2020-04-08T12:54:59+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Industry Expert, Marketing Career Australia, Marketing Education|

What is your name?
Hugh

Where do you work?
Resolution Media

What do you do?
I’m an activation manager which essentially means I plan and buy digital media on behalf of my clients.

How did you end up in your current position/career?
I started out at a non-profit and was asked to look after some of their marketing. I got hooked and decided to join an agency so I could be exposed to more channels and platforms.

Favourite part of […]

8 04, 2020

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2020-04-08T12:51:04+10:00April 8th, 2020|Content Marketing, Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]