About Lachlan Ross

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So far Lachlan Ross has created 5 blog entries.
15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-12-10T08:48:31+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

15 11, 2019

5 Reasons Why Your Business NEEDS Digital Advertising

By |2019-12-10T08:49:03+10:00November 15th, 2019|Display Advertising, Search Engine Marketing|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

8 11, 2019

5 Things To Boost Your Websites Conversion Rate

By |2019-12-10T08:49:11+10:00November 8th, 2019|Digital Marketing Strategy, Email marketing, Inbound Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

31 10, 2019

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2019-12-10T08:49:18+10:00October 31st, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

3 10, 2019

Why Local SEO Is Important For Your Business

By |2019-12-10T08:49:30+10:00October 3rd, 2019|Digital Marketing Strategy, Google, Search Engine Marketing, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]