About Lachlan Ross

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So far Lachlan Ross has created 12 blog entries.
25 02, 2020

Left Bank Student Spotlight: Brenden Read

By |2020-02-25T11:21:58+10:00February 25th, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

What city do you live in?
Geelong, Victoria

Are you an online or on-campus student?
Online

What subject are you up to?
Email Marketing

What was your motivation for doing this course?
Looking for a change of career

What have you found most interesting about the course?
The fundamentals of marketing was very detailed and great to have a solid foundation of real world marketing principles and how they align with digital marketing.

Do you have any awesome study tips to […]

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25 02, 2020

Left Bank Educator Spotlight: Sharna Bregman

By |2020-02-25T11:19:46+10:00February 25th, 2020|Digital Marketing Career, Educator Spotlight, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’ve been an Online Educator with Left Bank since 2016. The role involves teaching students Digital Marketing online and designing and writing online learning materials.

When I’m not working, I enjoy spending time with the family exploring Sydney and checking out local cafes and markets. I also love music, philosophy, reading, learning techy stuff such as game development and am […]

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25 02, 2020

Industry Spotlight: A Day In The Life Of – Tiffany Leahy

By |2020-02-25T11:07:52+10:00February 25th, 2020|Digital Marketing Career, Marketing Career Australia, Marketing Education|

What is your name?
Tiffany Leahy

Where do you work?
Fairfax/Nine – Publishing

What do you do?
Account Manager in our agency team

How did you end up in your current position/career?
Curiosity! I worked for a small agricultural title for a few years in a production/sales hybrid role where I created paper and magazine layouts, built print advertisements and sold display advertising. When our office moved into the wider group (Fairfax at the time) I was keen to learn […]

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20 02, 2020

5 Reason Why You Should Study Digital Marketing

By |2020-02-20T08:14:58+10:00February 20th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

1. It’s taking over traditional marketing

Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before.

According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia […]

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30 01, 2020

Industry Spotlight: A Day In The Life Of – Hugh Fagan

By |2020-01-30T09:04:48+10:00January 30th, 2020|Uncategorised|

What is your name?
Hugh

Where do you work?
Resolution Media

What do you do?
I’m an activation manager which essentially means I plan and buy digital media on behalf of my clients.

How did you end up in your current position/career?
I started out at a non-profit and was asked to look after some of their marketing. I got hooked and decided to join an agency so I could be exposed to more channels and platforms.

Favourite part of your […]

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29 01, 2020

Left Bank Educator Spotlight: Eloise Smith

By |2020-01-29T08:56:09+10:00January 29th, 2020|Uncategorised|

First, tell me a bit about you! (who you are, what you do, something fun!
I’m an online educator for the Left Bank. When I’m not busy teaching I spend my time getting outdoors hiking or on my stand up paddle board – it’s a great way to balance out all the time spent in the digital world.

Before becoming an educator at Left Bank, what were you doing for work? (What is your career […]

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29 01, 2020

Left Bank Graduate Spotlight: Emily Lynch

By |2020-01-29T08:54:55+10:00January 29th, 2020|Uncategorised|

What city do you live in?
The Blue Mountains NSW

Were you an online or on-campus student?
Online

What made you want to study Digital Marketing?
I decided to start freelance writing and wanted to expand my services to Digital Marketing and copywriting.

Why did you choose Left Bank?
Firstly it was one of the only schools offering a specialised diploma in digital marketing and the course outline covered the things I wanted to learn. It was also doable for […]

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15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-12-10T08:48:31+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

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15 11, 2019

5 Reasons Why Your Business NEEDS Digital Advertising

By |2019-12-10T08:49:03+10:00November 15th, 2019|Display Advertising, Search Engine Marketing|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

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8 11, 2019

5 Things To Boost Your Websites Conversion Rate

By |2019-12-10T08:49:11+10:00November 8th, 2019|Digital Marketing Strategy, Email marketing, Inbound Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

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