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So far Annette Staglieno has created 73 blog entries.
11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

2 03, 2018

VERO – the new Instagram?

By |2018-03-02T09:35:16+10:00March 2nd, 2018|Digital Marketing News, Social Media Marketing|

Does the popularity of new social media platform Vero mean people are starting to look for alternatives to established platforms like Facebook and Instagram?

Founded in 2015 by Ayman Hariri the son of assassinated Lebanese leader Rafic Hariri, at the time of writing this the app was the #1 trending app in the app store with a reported almost 1 million downloads in just under a week. While this is just a blip compared […]

20 11, 2017

How might the launch of Amazon affect Australian retail?

By |2018-06-29T15:20:58+10:00November 20th, 2017|Digital Marketing News, eCommerce|

With the imminent arrival of eCommerce giant Amazon to Australia, we take a look at the current state of play and consider how the launch could shift the online retail landscape here.

The current state of eCommerce

For the second year running, Australia Post and its logistics arm Star Track recently released the Inside Australian Online Shopping report, an extensive analysis of 4 billion-plus deliveries to 11.5 million addresses in 2016.

The survey reveals a […]

20 11, 2017

The Weekly 5 – Facebook releases 2 new apps, Mac try out AR in-stores and Pin Codes bridge the gap between on-line and offline.

By |2018-02-21T14:10:34+10:00November 20th, 2017|Digital Marketing News, Facebook, Pinterest|

1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By |2017-11-13T11:05:58+10:00November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]

3 11, 2017

The Weekly 5 – Ever get the feeling that Facebook is listening to your conversations?, Is Amazon trying to take on YouTube and Snapchat finally introduces a tracking pixel!

By |2017-11-03T15:08:58+10:00November 3rd, 2017|Digital Marketing News|

1. Facebook trials a new Pinterest-like feature.

Techcrunch reports that Facebook is testing a new feature that resembles Pinterest boards. The new feature called ‘Sets’ allows users to combine status updates, photos and videos to share as a themed collection. ‘Sets’ allows users to collate content and is a confirmation of Facebook’s attempt to try to drive their inspiration and discovery functions, which until now have been Pinterest’s main USP’s.

Read more: https://techcrunch.com/2017/10/19/facebook-attacks-pinterest-with-sets-of-posts/

 

2. Is […]

20 10, 2017

The Weekly 5 – Pinterest launches self-serve search ads, Facebook makes stories available to pages and Twitter has a new video ad format!

By |2017-10-20T10:05:23+10:00October 20th, 2017|Digital Marketing News|

1. FACEBOOK STORIES NOW AVAILABLE TO PAGES
In a bid to ramp up the lacklustre adoption of Facebook stories, Facebook has now made them available to Pages. Originally only available to personal profiles, business pages can now access this feature as well. This comes off the back of the recent announcement of cross-posting Instagram stories to Facebook.

Read more: http://www.marketingdive.com/news/facebook-stories-arrives-on-pages-in-bid-for-greater-adoption/507209/

 

2. TWITTER LAUNCHES NEW VIDEO AD FORMAT
Twitter has announced a new video ad format called […]

13 10, 2017

The Weekly 5 – Twitter announces ‘save for later’ feature, Snapchat king of the teens, Facebook testing facial recognition!

By |2017-10-13T16:04:08+10:00October 13th, 2017|Digital Marketing News|

1. FACEBOOK TESTING FACE RECOGNITION ID
Facebook has been reportedly testing a new feature for people who are locked out of their account. Facial recognition will allow quick and easy verification of account ownership and is an optional feature on devices you are already logged into. While Facebook has previously received backlash in the past for its photo tag suggestions where it recognises peoples faces, Facebook says this new feature will be kept private […]

6 10, 2017

The Weekly 5 – Twitter tests expanded character count, Instagram stories updates and Facebook secures NFL deal!

By |2017-10-06T10:12:37+10:00October 6th, 2017|Digital Marketing News|

1. Pinterest + Hashtags
Pinterest is finally jumping on the Hashtag bandwagon by officially embracing them on their platform. Users can now add hashtags to their pins and pinners can visit a feed of all the pins that were shared with that hashtag. Users had been adding hashtags anyway but this is now a new way to reach people who are interested in your content.

Read More: https://help.pinterest.com/en/articles/hashtags-pinterest-partners

 

2. NFL partners with Facebook
Facebook has secured […]

28 09, 2017

Best app for scheduling social media content

By |2017-12-08T14:49:01+10:00September 28th, 2017|Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Social Media Marketing|

Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.

In theory, it sounds simple enough.

But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]