About Annette Staglieno

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So far Annette Staglieno has created 73 blog entries.
1 10, 2018

Social Media, the closest we can get to our customers

By |2018-10-01T11:56:34+10:00October 1st, 2018|Digital Marketing Strategy, Social Media Marketing|

I remember the exact moment that made me realise how close to a customer social media can get us.

That day started as a usual one: check messages, reply to the comments, remove spam from all the business Facebook pages the agency was working with. And there it was, amongst all these Facebook interactions, a Facebook message from Anna, an active customer from a brand Facebook page we were […]

1 10, 2018

How to be a perpetual Content Marketing ideas generator

By |2018-10-01T11:55:54+10:00October 1st, 2018|Content Marketing, Inbound Marketing, Uncategorised|

Are you starting out on your Content Marketing journey and already fretting about how you are going to find inspiration and content marketing ideas week-after-week, month-after-month?

Surely you’re going to run out of content ideas any day now and will be left with a depressingly empty feed and in a deep creative hole of despair?

You’re not alone in this concern.

Luckily, the creative process […]

14 09, 2018

What is Facebook Messenger Marketing?

By |2018-10-01T12:03:31+10:00September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

22 06, 2018

IGTV – IS SOCIAL MEDIA BECOMING THE NEXT BIG BROADCAST CHANNEL?

By |2018-06-22T10:02:32+10:00June 22nd, 2018|Digital Marketing News, Instagram|

As TV viewing declines and we continue to consume content from what we carry around in our pockets, innovation within the TV viewing space is becoming a super competitive market. YouTube, Snapchat and even Facebook and Twitter are all platforms that have embraced the way we consume video and now Instagram is getting in on the game.

Instagram has announced “our most exciting feature to date” – IGTV, a new place for watching long-form, vertical […]

15 06, 2018

Google clears up confusion around Mobile First Indexing

By |2018-06-15T13:27:24+10:00June 15th, 2018|Digital Marketing News, Google|

Google has taken to Twitter and posted a series of Tweets in the hope to clear up some confusion around the March 26 announcement in regards to Mobile First Indexing.

Here’s a recap:

  • URLs in search: With Mobile-first indexing, we index the mobile version. When we recognize separate mobile URLs, we’ll show the mobile URL to mobile users, and the desktop URL to desktop users – the indexed content will be the mobile […]
12 06, 2018

Dealing with Marketing Data: how things are changing

By |2018-06-12T09:41:36+10:00June 12th, 2018|Data Privacy, Digital Marketing News|

The protection of personal information is front and centre of late as newly introduced regulations in Europe are set to impact the way data is used and collected right across the world.

Like just about everyone else on the planet, you’ll have noticed your inbox straining under the weight of emails from all sorts of businesses addressing their privacy and data collection policies. The rush of brands wanting to let you know how careful […]

7 06, 2018

Facebook launches Musical.ly rival Lip Synch Live

By |2018-06-07T15:12:46+10:00June 7th, 2018|Digital Marketing Courses, Digital Marketing News, Facebook|

Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.

The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]

5 06, 2018

Instagram finally reveals Algorithm criteria

By |2018-06-29T14:26:00+10:00June 5th, 2018|Digital Marketing News, Instagram, Social Media Marketing|

Instagram has finally revealed exactly how their Algorithm works to a room full of journalists in their new San-Fran office. They have also confirmed that at this time there are no plans to go back to the reverse chronological order that we were all hoping would return.

Instagram’s initial decision to move away from the reverse chronological feed came off the back of users complaining that they were missing 70-50% of friends’ post but […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By |2018-05-14T11:46:42+10:00May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]