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So far Annette Staglieno has created 74 blog entries.
8 03, 2019

7 Ways You’re Doing Social Wrong (And How To Fix Them)

By |2019-03-08T15:07:19+10:00March 8th, 2019|Content Marketing, Digital Marketing Strategy, Social Media Marketing|

Social media can be a tricky beast to tame, and it’s one that some small businesses are afraid of. So, if you’ve been brave and made the social media plunge — you’re already a step ahead of the competition.

However, there are many easy social media mistakes to make – and these oversights can do some serious damage to your reputation and brand.

The seven social mistakes below are incredibly common, but luckily — very […]

4 02, 2019

Demand for Digital Marketing skills outstrips supply

By |2019-09-09T15:38:39+10:00February 4th, 2019|Digital Marketing Career, Digital Marketing Strategy, Display Advertising|

A report into hiring trends reveals a growing demand for digital marketing skills. The report, 2018 Marketing Hiring Trends, says 69% of companies planned to hire more marketers in 2018. The most in-demand expertise were digital advertising (45%), content creation and curation (42%) and content strategy (39%).

This upsurge reflects the growing importance of marketing to a company’s bottom line. It is especially true in this age of quantifiable marketing, the report […]

30 01, 2019

Is A Career in Digital Marketing Right For You?

By |2019-09-09T15:42:34+10:00January 30th, 2019|Digital Marketing Career, Marketing Career Australia|

As our world is becoming more and more digitised in every aspect, digital marketing has grown into a booming industry. The rise of different choices of career in digital marketing are signaling this boom.

Hiring activity in the digital space is strong, particularly in New South Wales and specifically in financial services, insurance and retail, where there has been significant investment in digital teams. This is true because of the strong competition across businesses. […]

29 01, 2019

The Fundamentals of SEO: Keyword Research

By |2019-01-29T09:39:03+10:00January 29th, 2019|Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO)|

Are you starting out in a marketing role and have been asked to do some “keyword research”? The term seems like a trivial concoction of words thrown together, but is it as simple as it sounds? Keyword research, being one of the most valuable and return-yielding exercises performed in search marketing certainly isn’t simple, but it can be easy.

Keyword research involves identifying the most popular queries typed into […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By |2019-01-29T09:40:22+10:00January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

25 10, 2018

7 Examples Of Easy Blog Templates To Follow

By |2018-10-23T10:58:31+10:00October 25th, 2018|Uncategorised|

Whether you’re a new blogger, a business owner just starting out, or an established entrepreneur, it’s easy to feel a bit overwhelmed when it comes to your blogging strategy. Blogs sound simple enough, right? Just write something down — anything!

But it can be tricky to get started. How do you format it? What you do write about? What is your audience interested in? Luckily, there’s plenty out there for blog owners in need […]

24 10, 2018

How To See If Your Campaigns Are Already Receiving Voice Search Traffic

By |2018-10-24T09:48:33+10:00October 24th, 2018|Uncategorised|

As we continue to develop closer relationships with our smartphones, it is becoming more and more common to see people talking to their devices. Almost half of the US population are now using IPAs (intelligent personal assistants) for assistance with anything from getting directions to ordering a pizza.

We recently came across this awesome tip from Search Engine Journal on how to see if your customers are already embracing Voice Search so that […]

23 10, 2018

How to execute your first client pitch.

By |2018-10-23T10:18:49+10:00October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]