1. Apple blocks third-party cookie tracking
Members of the advertising industry have written an open letter to apple, condemning their new macOS feature called ITP or Intelligent tracking prevention. The new feature which Apple say’s is not about ‘blocking ads but protecting privacy’ reduces cross-site tracking by further limiting cookies and other website data. For a detailed explanation on how it works head here. (https://webkit.org/blog/7675/intelligent-tracking-prevention/).
Advertisers are concerned that the new feature will harm smaller advertising companies while having little or no impact on the Facebook and Google juggernauts who already own more than 90 % of every ad dollar spent on the web.
Apple has said that it is important to remember that this blocking technology only affects third-party cookies, which collects information without permission, and will not have any impact on users who have legitimately visited a website.
2. Spotify launches self-serve audio ad options.
Spotify has launched a self-serve ad platform called Spotify Ad Studio that enables advertisers to produce or upload audio ads to its free tier platform and ads can be targeted to music taste, location, gender, age and device.
Advertisers can upload their own audio ad or make use of the Spotify’s Studio technology, that can record an ad from a script and add selected background music.
The new advertising options should see more revenue come in from the small to medium-sized businesses. The self-serve ad platform is currently in beta and only available for U.S advertisers.
3. Burger King and Sainsbury first to create Snapchat ads using Spectacles.
Burger King and Sainsbury have been the first brands to record and produce ads for Snapchat using the Spectacles technology.
Snapchat spectacles enable advertisers to create content from the wearer’s point of view and while Burger King has used Snapchat in advertising campaigns before this is a first for the Spectacles.
While some brands have seen them as gimmicky, they do offer a unique and alternative way to produce social content – something that Snapchat needs to cash in on in a Facebook and Instagram dominated landscape.
4. Pinterest boasts about the effectiveness of Auto-play video.
In a recent blog post, Pinterest has announced that their promoted video format is now available to all businesses via their ads platform.
Many brands have already seen success with the format, including Universal Pictures and Visa and Pinterest says “With 80% of Pinners using mobile devices to access our platform, it pays to use Promoted Videos, a naturally engaging format that can quickly capture the interest of this on-the-move audience.”
5. Google signs an agreement with HTC
Google has announced that it has signed an agreement with HTC.
The agreement sees a team of HTC employees join forces with the hardware team of Google to develop products together. Google says ” It’s still early days for Google’s hardware business. We’re focused on building our core capabilities while creating a portfolio of products that offers people a unique yet delightful experience only made possible by bringing together the best of Google software—like the Google Assistant—with thoughtfully designed hardware. “.