Whether you’re a new blogger, a business owner just starting out, or an established entrepreneur, it’s easy to feel a bit overwhelmed when it comes to your blogging strategy. Blogs sound simple enough, right? Just write something down — anything!

But it can be tricky to get started. How do you format it? What you do write about? What is your audience interested in? Luckily, there’s plenty out there for blog owners in need of a helping hand. And we’ve got the first bit covered: how to format your blog.

Below, we’ve come up with 7 easy blog templates for you to follow.

If you’re struggling with generating ideas for your content, then check out our post on how to be a perpetual Content Marketing ideas generator.


1.   The Listicle (or round-up)

This is one of the easiest types of blog posts to write, so if you’re feeling a bit worried or struggling for ideas, try a listicle (a list article) or round-up post. It’s a lot more simple to write because it’s broken down into more manageable chunks.

Sometimes writing over a thousand words (or even more!) sounds terrifying. You end up wondering how on earth you’re going to write that much on that topic.

This is where listicles come in: you can start off small and bitesize. Write a list about something you know about, like a list of best restaurants in your city, or top ten books. (obviously, try to stay relevant to the main aim of your site or blog).

This sort of blog post is like content curation — it’s easy to write for you, yet it’s valuable for your reader because you’re sifting through lots of information and providing them with a neat little package.

Example titles:

  • 16 Great Reads About X You’re Going To Love
  • Read These 11 Blogs If You Want To Get Better At X
  • 7 Of The Best People To Follow If You Like X


2.   The How-to Guide

If you have lots of knowledge on a certain subject, don’t just write about it in your blog post — share this knowledge with your audience and create actionable points that they can follow.

Online how-to guides are really popular. Like with a listicle, you are breaking down valuable information and sharing it with your readers. This is awesome for them because it’s teaching them something new, or showing them how to improve their lives in some way.

It could be anything — from DIY to make-up tutorials, to ‘how to write a blog post’!

Break your blog post down into a step-by-step format (including numbers if you want), ensuring that you keep each section simple and easy to understand.

Another way of formatting a how-to blog post is to do a video or audio tutorial. You can either include this in your post or do a separate post altogether.


3.   The Battle (Product A vs Product B)

This one’s sort of like the battle of the bands, but between products, businesses or ways of working.

This type of blog template is similar to a round-up or a listicle, but instead of doing a brief summary of lots of different items on your list, you go more in-depth into two.

Everyone loves a comparison, but it’s tricky to do it all yourself and seek out the information. So again, in a content curation way, you are providing your readers with essential info in an engaging format.

As a template for this style, we would format it like this:

  • Option A:
    • Give a brief overview of the product
    • Explain the pros and cons
    • Include some customer reviews/testimonials
    • Tell the reader your opinion/why you like or don’t like the product
    • Give a rating
  • Option B:
    • Give a brief overview of the product
    • Explain the pros and cons
    • Include some customer reviews/testimonials
    • Tell the reader your opinion/why you like or don’t like the product
    • Give a rating
  • Summary: Which ones wins for you out of options A and B, and why.


Depending on your niche, you can apply this to absolutely anything, from weight loss diets to holiday destinations, to choosing between starting up your own business or buying

an existing

local businesses for sale, to comparing top eCommerce platforms (e.g WooCommerce vs Shopify):

Image credit: Website Builder Expert


In the end, it’s always good to do a wrap-up or summary detailing your winner and why you’ve chosen them. Your readers value your opinion and will appreciate being given a clear answer.

You can even turn your information into an infographic, which will make it more digestible and eye-catching. You can use online graphics tools like Canva to help you to create infographics.


4.   The Story

Humans love stories. They’ve been ingrained in our consciousness since the dawn of the human race, and in this digital age, things are no different.

Storytelling is a huge part of content and digital marketing these days — and rightly so. It’s a chance for brands to be more human and more relatable and to emotionally connect with their audience.

You need to do the same, regardless of whether you’re writing a student blog, starting up your own business, or trying to establish yourself as an online authority.

There are a few different types of story templates you can use in your blog:

  • Your origin story: how did your blog or business start off? People love to hear founding stories about how you came up with your ideas in the first place.
  • Your values: this is a good one to elaborate on in blog posts. You can go more in-depth with your company values, and what you believe in.
  • Failure stories: it might sound a little strange, but writing a post about a time that you — or your company — had to overcome obstacles or failures. This shows your readers that you’re resilient, hard-working, and open. People like that. And if you’re willing to poke a bit of fun at yourself in the meantime, all the better.
  • Your customer stories: Obviously, not one to write if you’re just a standard blog without any products to sell. But if you’re a

Everyone loves a good story, so be sure to include this style of blog post on your site.


5.   The short and sweet

Your blog posts don’t always have to be long and in-depth. So don’t think that everything you write has to be thousands of words long!

It’s good to vary your post sizes — and sometimes, you can keep things short and sweet.

innocent drinks are a great example of a brand that does blogging well. Their blog posts are funny and informative, but they also vary a lot in size. If they’ve got something they want to elaborate on, they’ll write an extended piece. If they just want to be brief, they’ll be brief.

Check out one of their great blog posts below:


It doesn’t always have to take hours to craft a blog post; sometimes simple really is best.


6.   The Image-focused

Writing blogs posts can feel exhausting sometimes. If you’re tired of writing and you feel like you’re just churning out endless content, then why not shake things up a bit?

You can do a blog post centred around images instead. This is more of an analysis-style template: what you’re basically going to be doing in this type of post is talking through an image — this could be a screenshot, an infographic, or a video. You can talk about what the image means to you, or why it should be important to the reader. Or you can keep things simple and just include a caption.

If you’re going to include images in your posts or centre your content around them, there are a few things you need to know first.


7.   The Behind the Scenes

Doing a ‘behind the scenes’ or ‘a day in the life’ style blog post is a great option. You can talk all about what happens behind the scenes at your company or blog.

This is always a fun style to do because you can show what goes into the official products or the making of your website. You can include photos, interviews or short videos to make your post more interactive.

This type of post is valuable for building relationships too, as your readers will feel like you’re sharing more private, exclusive information.


As you can see, there is a range of different blog templates that you can use when you’re writing for your website. These will help to keep your content writing varied and interesting, so you won’t feel like you’re being boring and repeating yourself.

Each of these easy blog styles has plenty of positives, so start experimenting with your content!

What’s your favourite blog template out of the ones we’ve listed? Are there any that you would add? Let us know in the comments below.



Patrick Foster is a writer and eCommerce expert from eCommerce Tips — an industry-leading eCommerce blog dedicated to sharing advice and business insights from the sector. Check out the latest news on Twitter.