1. It’s taking over traditional marketing
Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before.
According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia has now reached over $8.5 billion annually.
So what does this mean? Companies are spending more money on Digital (SEO, Facebook Ads etc) than traditional marketing (TV, Print Advertising, Radio etc). As more money is spent digitally, there will be more demand for skilled Digital Marketers.
2. It pays well
Currently, the average Digital Marketing salary in Australia is AU$91,049 – which is well above the national average of AU$82,436. Add to that projected growth in the number of available jobs for a Digital Marketing Manager in the next 5 years is a crazy 21.7%
So what does this mean? Choosing a career in Digital Marketing means you’ll have the opportunity to earn a salary above the national average, and that in the coming years more and more jobs will be created.
3. Demand outstrips supply – there are more jobs than skilled Digital Marketers available
According to ntegrity 88% of companies are struggling to find digital talent, with 42% saying it’s their biggest or a major challenge.
So what does this mean? Skilled Digital Marketers are in demand and if you have the right qualifications and knowledge, getting a foot in the door of the industry has never been easier.
4. There is a wide range of career opportunities
The career pathways are endless with Digital Marketing. DigitalReady has a great list which you can check out where they outline what each of the below job titles involves doing.
- Digital Marketing Executive
- Digital Marketing Manager
- Search Engine Optimiser – SEO Executive
- Social Media Marketing Expert
- Digital Marketing Copywriter
- Conversion Rate Optimizer
- Search Engine Specialist/Marketer – SEM Specialist
- Inbound Marketing Manager
- Content Marketing Manager
- Google Analytics Manager
- Email Marketing Specialist
5. There’s so much more to Digital Marketing than just Social Media (see point 4)
When choosing a course to study, you’ll be presented with many different options from various institutions.
Studying something like a ‘Diploma of Social Media’ will limit your future career opportunities and pigeonhole you into a select few roles. As you can see from our previous point, the variety of jobs within Digital Marketing far exceeds Social Media.
To have the best chance at securing any one of those roles, you’ll need to study something that covers every function of Digital Marketing – not just Social Media.
Luckily for you, Left Bank’s has a range of online courses. You’ll learn about all of the following functions of Digital Marketing:
- Digital Marketing Philosophies
- Email and Website Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation
- Digital Advertising
- Data-Driven Marketing
- Martech and Automation
With Left Bank, you can choose from any of our 10-week online Digital Marketing short courses or study our nationally accredited Diploma of Business specialising in Digital Marketing.
Download our course guide today to learn more about how Left Bank can get you #FutureReady for a career in Digital Marketing.