Do you ever feel that Social Media Marketing is taking up all your spare time? If you’re struggling to stay on top of Facebook, Twitter, Instagram, Pinterest etc. all while keeping your blog ticking over, then you aren’t alone.
According to Social Media Examiner who surveyed almost 4,000 Digital Marketers 64% of respondents spend more than 6 hours per week on social media, and 41% actually spend more than 11 hours weekly on the medium.
Here are 4 tools that can help you maximise value from your Social Media campaigns without losing your mind
Scheduling updates across multiple media platforms can be a daily struggle. Buffer takes the load off your shoulders and lets you schedule updates and content shares ahead of time. It also tracks the number of replies, shares, and retweets you get for each message or post.
Buffer is great if you’re planning on taking a much-needed vacation as you can set everything up and let things run on autopilot while you’re relaxing on the beach. You can also use the Buffer mobile app to track your posts on the move.
If you’ve ever tried uploading and sharing a video instead of a text post, you’ll know first-hand how much more effective video is compared with text. In fact, research shows that visual content gets three times more engagement on social media than regular text.
Lumen5 uses artificial intelligence (AI) to create short, snappy videos from any post, article or text. With minimal effort, you can create a thumb-stopping video complete with a title, images, and AI-generated text.
Lumen5 takes the hassle out of making videos and makes it super-simple to share them with your audience across your social media channels.
So, if you’re tired of trying to jam everything into 140 characters, try engaging your followers with video and taking things to the next level.
Maximizing your social media campaigns requires good ol’ fashioned research. You need to pinpoint the type of content that’s getting the most shares, find the best influencers and get the lowdown on the best links, domains, and keywords.
Buzzsumo is one of the best ways to stay on track. It tells you how your own content is doing, and how you can improve.
Use Buzzsumo to track your competitors, do analysis based on their content and research keywords and trending topics that your audience will be interested in.
This will help you create new content based on things that are already performing well.
If you feel overwhelmed by the challenge of juggling multiple profiles across multiple platforms, Hootsuite is here to help. Hootsuite is a dashboard to drive all your accounts from one place. You can manage all your tweets, Facebook posts and Instagram updates from Hootsuite.
Hootsuite is great for growing your audience as it shows you what’s working and what needs changing.
If you are having trouble keeping up with your Social Media channels, then using some, or all, of the above tools should help you streamline things and get measurable results. With the right tools in place, creating content and engaging your audience can be much simpler and easier.
Still starting out in Social Media Marketing? Why not try our FREE 6-hour online course today.
Author Bio: Hersh Singh is the Head of Strategy at the Sydney-based digital marketing agency 28K. He has over 10 years of experience working in this space, managing digital projects for several clients including companies such as Vodafone, GlaxoSmithKline, L’Occitane en Provence and Reebonz.