20 11, 2017

How might the launch of Amazon affect Australian retail?

By |2018-06-29T15:20:58+10:00November 20th, 2017|Digital Marketing News, eCommerce|

With the imminent arrival of eCommerce giant Amazon to Australia, we take a look at the current state of play and consider how the launch could shift the online retail landscape here.

The current state of eCommerce

For the second year running, Australia Post and its logistics arm Star Track recently released the Inside Australian Online Shopping report, an extensive analysis of 4 billion-plus deliveries to 11.5 million addresses in 2016.

The survey reveals a […]

20 11, 2017

The Weekly 5 – Facebook releases 2 new apps, Mac try out AR in-stores and Pin Codes bridge the gap between on-line and offline.

By |2018-02-21T14:10:34+10:00November 20th, 2017|Digital Marketing News, Facebook, Pinterest|

1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By |2017-11-13T11:05:58+10:00November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]

3 11, 2017

The Weekly 5 – Ever get the feeling that Facebook is listening to your conversations?, Is Amazon trying to take on YouTube and Snapchat finally introduces a tracking pixel!

By |2017-11-03T15:08:58+10:00November 3rd, 2017|Digital Marketing News|

1. Facebook trials a new Pinterest-like feature.

Techcrunch reports that Facebook is testing a new feature that resembles Pinterest boards. The new feature called ‘Sets’ allows users to combine status updates, photos and videos to share as a themed collection. ‘Sets’ allows users to collate content and is a confirmation of Facebook’s attempt to try to drive their inspiration and discovery functions, which until now have been Pinterest’s main USP’s.

Read more: https://techcrunch.com/2017/10/19/facebook-attacks-pinterest-with-sets-of-posts/


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