28 09, 2017

Best app for scheduling social media content

By |2017-12-08T14:49:01+10:00September 28th, 2017|Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Social Media Marketing|

Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.

In theory, it sounds simple enough.

But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]

28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By |2017-09-28T16:30:48+10:00September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

22 09, 2017

Advertisers not happy with Apple blocking cookies, Spotity self-serve ad platform, Google partners with HTC and Pinterest auto-play video available to everyone!

By |2017-09-22T13:02:14+10:00September 22nd, 2017|Digital Marketing News, Social Media Marketing|

1. Apple blocks third-party cookie tracking
Members of the advertising industry have written an open letter to apple, condemning their new macOS feature called ITP or Intelligent tracking prevention. The new feature which Apple say’s is not about ‘blocking ads but protecting privacy’ reduces cross-site tracking by further limiting cookies and other website data. For a detailed explanation on how it works head here. (https://webkit.org/blog/7675/intelligent-tracking-prevention/).
Advertisers are concerned that the new feature will harm smaller […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By |2017-09-19T09:46:43+10:00September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]

8 09, 2017

Facebook retires uncommon boost post options, Game of Thrones star hosts new Twitter video series and LinkedIn announces new native ad network

By |2017-09-13T11:46:13+10:00September 8th, 2017|Digital Marketing News, Digital Marketing Strategy, Facebook, LinkedIn, Marketing Education, Social Media Marketing|

  1. Game of Thrones star Maisie Williams hosts Converse video series for Twitter.
    Converse will launch a new original video programming series called “Public Access’. Each Ep lasts around 15-20 minutes and the first ep of the series will be hosted by Game of Thrones star Maisie Williams (Arya Stark). Miley Cyrus will also host an upcoming episode with more Eps still in the pipeline. The video series to targeted to the younger […]
6 09, 2017

8 study hacks: how to maximise online learning

By |2017-10-19T10:36:22+10:00September 6th, 2017|Online Learning|

Life. It has a habit of getting in the way of the stuff we’re actually meant to be doing. Many students at The Left Bank juggle studies around full-time work and family, not to mention sleep, socialising and all the stuff that makes for a well-rounded human.

We recently put a call out on the Student Community Facebook page for your study tips and hacks, which we’ve compiled here along with a few of […]