31 07, 2017

The Weekly 5 – Google Ask Intelligence rolls out to all users, Spotify launches self-serve ad platform and AI set to transform Digital Marketing in Aus!

By |2017-08-30T20:35:40+10:00July 31st, 2017|Digital Marketing News, Social Media Marketing|

1. Is Facebook entering the smart speaker market?
Rumour has it Facebook is planning to launch its own smart speaker. The speaker will be entering an already crowded market but will lean on its array of apps as well as its content and functionality. The smart speaker will come with a 15-inch touch screen and while this isn’t the first hardware product for Facebook who has seen marginal success with their VR headsets Oculus […]

24 07, 2017

The Weekly 5 – Core Snapchat change, Google home now in Aus, Shopify streamlines check out and Nordstrom goes digital for latest campaign.

By |2017-07-24T15:16:44+10:00July 24th, 2017|Digital Marketing News, Digital Marketing Strategy, Marketing Education|

  1. Snapchat just released a feature that changes one of its core aspects.

With the rise of short storytelling becoming more and more prevalent across social media, Snapchat released has released a new feature called ‘Multi-snap’ which enables more freedom around the Snapchat 10 second rule.

This new feature is considered a fundamental change of one of the core aspects of the platform and is considered an interesting development considering the battle between Snapchat and […]

17 07, 2017

The Weekly 5 – Instagram wins in video engagement, Facebook plans talks with digital music platforms and Instagram Shoppable posts!

By |2017-07-20T16:23:52+10:00July 17th, 2017|Digital Marketing News, Social Media Marketing|

1. Facebook planning talks with digital music platforms?

Recently it was reported that Facebook was bolstering its team around music publishing as well as the recorded side of the business by advertising for music based positions in publishing as well as the Label Music Business. Recently it was also discovered that Facebook was on the hunt again for a Music Business Manager with an […]

10 07, 2017

The Weekly 5 – Emoji search is actually a thing, Snapchat just added a new feature marketers will love and Facebook introduces new measurement tools.

By |2017-07-18T10:27:11+10:00July 10th, 2017|Content Marketing, Digital Marketing News, Search Engine Optimisation (SEO), Social Media Marketing|

1. Snapchat just changed the game for marketing on its platform

The big news this week is that Snapchat has released some new features and one of them is going to change the game when it comes to using Snapchat for marketing. You can now add a URL to your snaps to help drive traffic to a destination. This is huge news for Snapchat […]

3 07, 2017

The Weekly 5 – Latest Sensis Social Media Report is out, Facebook adds new features to video message and VR used for outdoor media buying!

By |2017-07-18T10:27:13+10:00July 3rd, 2017|Digital Marketing News, Display Advertising, Search Engine Optimisation (SEO), Social Media Marketing|

Each week we take a look at the top 5 digital marketing news stories that got our attention.

1. ‘Pretty much everyone aged 18-29 is on social media’ – 2017 Sensis Social Media Report.

Each year, the 2017 Sensis Social Media Report speaks to 800 consumers and 1,100 Australian businesses about how they are using social media. Australia’s growing obsession with smartphones is […]