Search Engine Marketing (SEO & SEM) 2018-06-13T11:29:45+00:00

SEARCH ENGINE MARKETING – SEM & SEO

ONLINE SEARCH ENGINE MARKETING (SEO and SEM) COURSE

10 WEEK COURSE

ENROL BEFORE 1 JULY 2018 AND SAVE 25%.

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COURSE OVERVIEW

How do search engines like Google find your website? How do they rank websites in their search results? What can you do to get more visitors and customers to your website from search engines?

In this online, 10 week course you will learn the answers to all these questions and more. The course covers both search engine marketing (SEM) and search engine optimisation (SEO). You will learn what steps to take to improve a website’s ranking, how to develop SEM & SEO strategies, how pay-per-click advertising works and more.

Life is too
short for

‘what if’

WHAT YOU’LL LEARN

How search engines work

How SEO and SEM work, and how they fit into a digital marketing strategy

How to optimise your site so that people find it organically through search engines

How to optimise your social media platforms

How to develop strategic SEO & SEM plans

COURSE KEY INFORMATION

Start date:

Weekly intakes

Study type:

Online with appointed educator

Course duration:

10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements:

Internet access / Computer

Certification:

Students will receive a statement of completion upon successful completion of this Online Search Engine Marketing course. Students may also receive a statement of attainment where they have met the requirements of BSBMKG514 Implement and Monitor Marketing Activities as part of their study.

Price:

$990

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COURSE SUBJECTS

Topic 1: Understanding Search Engine Marketing

Topic 2: Search Engine Marketing Strategic Planning

Topic 3: SEO – Organic Search

Topic 4: SEM – Paid Search

WHO IS THIS COURSE FOR?

This search engine marketing course is ideal for anyone who wants to master SEO and SEM or anyone who has been tasked with carrying out SEO and SEM for their organissation or brand.

  • Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
  • Small business owners who want more people visiting their website
  • Anyone seeking a role specialising in SEO or SEM

LEARN FROM THE BEST

Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.

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