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SEO Course IconSEARCH ENGINE MARKETING – SEM & SEO

ONLINE SEARCH ENGINE MARKETING (SEO and SEM) COURSE

NATIONALLY RECOGNISED & ACCREDITED

Australian Qualification Framework

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Nationally Recognised Training

COURSE OVERVIEW

How do search engines like Google find your website? How do they rank websites in their search results? What can you do to get more visitors and customers to your website from search engines?

In this online, 10 week course you will learn the answers to all these questions and more. The course covers both search engine marketing (SEM) and search engine optimisation (SEO). You will learn what steps to take to improve a website’s ranking, how to develop SEM & SEO strategies, how pay-per-click advertising works and more.

WHAT YOU’LL LEARN

How search engines work
How SEO and SEM work, and how they fit into a digital marketing strategy
How to optimise your site so that people find it organically through search engines
How to optimise your social media platforms
How to develop strategic SEO & SEM plans

STUDY MODULES

Topic 1: Understanding Search Engine Marketing

Topic 2: Search Engine Marketing Strategic Planning

Topic 3: SEO – Organic Search

Topic 4: SEM – Paid Search

COURSE INFO

Start date: Enrol anytime and access the course within 48 hours.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer

Units of competency in this course: BSBMKG523

Certification: This search marketing course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.

Price: $990

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WHO IS THIS COURSE FOR?

SEO and SEM can be highly technical fields. They are well suited to people who are analytical thinkers.

Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
Small business owners who want more people visiting their website
Anyone seeking a role specialising in SEO or SEM

COURSE PRESENTER

Marek Gorski The Left Bank

Marek Gorski

Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

ONLINE COURSE DELIVERY

This course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511). Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from Academy of Information Technology who will mentor and support you throughout the course.

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