SEARCH ENGINE MARKETING – SEM & SEO
ONLINE SEARCH ENGINE MARKETING (SEO and SEM) COURSE
NATIONALLY RECOGNISED & ACCREDITED
How do search engines like Google find your website? How do they rank websites in their search results? What can you do to get more visitors and customers to your website from search engines?
In this online, 10 week course you will learn the answers to all these questions and more. The course covers both search engine marketing (SEM) and search engine optimisation (SEO). You will learn what steps to take to improve a website’s ranking, how to develop SEM & SEO strategies, how pay-per-click advertising works and more.
Life is too
WHAT YOU’LL LEARN
How search engines work
How SEO and SEM work, and how they fit into a digital marketing strategy
How to optimise your site so that people find it organically through search engines
How to optimise your social media platforms
How to develop strategic SEO & SEM plans
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
Nationally recognised qualification:
Internet access / Computer
Units of competency:
This online SEO & SEM course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.
Topic 1: Understanding Search Engine Marketing
Topic 2: Search Engine Marketing Strategic Planning
Topic 3: SEO – Organic Search
Topic 4: SEM – Paid Search
WHO IS THIS COURSE FOR?
This search engine marketing course is ideal for anyone who wants to master SEO and SEM or anyone who has been tasked with carrying out SEO and SEM for their organissation or brand.
- Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
- Small business owners who want more people visiting their website
- Anyone seeking a role specialising in SEO or SEM
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.
Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.