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SOCIAL MEDIA MARKETING

ONLINE SOCIAL MEDIA COURSE

NATIONALLY RECOGNISED & ACCREDITED

Australian Qualification Framework

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Nationally Recognised Training

COURSE OVERVIEW

Social Media marketing is one of the most exciting forms of marketing in this day and age. If you enjoy social media then this field will spark your interest. It’s fun, it’s creative, and (of course) it’s highly sociable!

In this 10 week online social media marketing course you will learn everything you need to get started with social media marketing. You will learn how to produce content that engages your target market. You’ll learn how to manage complex public relations campaigns on social media. And you will also learn to measure the effectiveness of your campaigns.

WHAT YOU’LL LEARN

Which social networks to use, and how to use them
How to use social media marketing to drive traffic to a business website
How to build a community of hungry followers on your social channels
How to streamline your publishing process so you can publish posts across all of your social channels quickly and efficiently
How to measure the success of your social media campaigns, so you can improve your performance over time

STUDY MODULES

Topic 1: The Social Media Landscape

Topic 2: Social Media Strategy

Topic 3: Social Media Networks (Analysed by network)

Topic 4: Blogging

Topic 5: Managing a Social Media Footprint

COURSE INFO

Start date: Enrol anytime and access the course within 48 hours.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer

Units of competency in this course: BSBPUB502

Certification: This online social media course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.

Price: $990

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WHO IS THIS COURSE FOR?

This social media course is ideal for anyone who wants to master social media or anyone who is tasked with implementing and managing a comprehensive online marketing strategy for their organisation and brand.

Marketing Professionals who want to understand the basics of social media marketing
Aspiring Social Media Managers
PR/Communication teams wanting to leverage the online space
Small business owners

COURSE PRESENTER

Marek Gorski The Left Bank

Marek Gorski

Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

ONLINE COURSE DELIVERY

This online social media course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511). Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from Academy of Information Technology who will mentor and support you throughout the course.

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