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SOCIAL MEDIA MARKETING FUNDAMENTALS

ONLINE SOCIAL MEDIA COURSE

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COURSE OVERVIEW

Learn about the latest social media marketing strategies and tactics in less than 10 hours with our online social media marketing course. This online course is perfect for individuals who wish to gain a greater understanding of social media, as well as those tasked with implementing and managing a comprehensive social media strategy for their organisation and brand. Whether you are a marketing specialist, an aspiring community manager or a small business owner, this online social media course will give you practical knowledge & valuable insights to create a compelling social media marketing strategy.

WHAT WILL YOU LEARN

Which social networks to leverage and why
How to establish your own social media ecosystem to drive traffic
How to implement social media functionality into your online properties to build your community
How to implement a streamlined and effective workflow for publishing your digital assets across social platforms
How to measure the true effectiveness of your online marketing campaigns

STUDY MODULES

1. The social media landscape

2. Choosing the right network for your business

3. Setting up your accounts

4. How to find and engage an audience

5. Listening and monitoring

6. Delivering and tracking your campaign

7. Best Practise

COURSE INFO

Start date: anytime

Study type: online

Duration: approx. 8 – 10 hours

Certificate: You will receive the Certificate of Completion after finishing your course

Price: $99

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WHO IS THIS COURSE FOR?

This online social media course is ideal for anyone who wish to gain a greater understanding of social media, as well for those tasked with implementing and managing a comprehensive online marketing strategy for their organisation and brand.

Marketing Professionals who want to understand the basics of social media marketing
Aspiring Community Managers
PR/Communication teams wanting to leverage the online space
Small Business owners/Sole Traders
Digital Marketing Diploma Testimonial Quote Icon

“I learned a great deal from that course!  Now I’m talking like an expert!”

Tanya Aldenhoven

COURSE PRESENTER

Alex Wain

Alex Wain

Alex Wain is a digital professional with a rich & unique mix of online expertise spanning 11 years across media, digital and entertainment portals – working with such companies as Universal Music Group, Rolling Stone Magazine, music portal Soundbuzz, social networking site Myspace & the Australian Charity Cancer Council NSW. He is the co-founder of pop culture site sobadsogood.com home to over 1 million visitors each month and is regarded as one of Australia’s Top 10 bloggers.

ONLINE COURSE DELIVERY

This online social media course is supplied in AIT’s Online Learning Management System (LMS) which you are provided access to on the day of enrolment. Our course is delivered online and offers 7 modules to work through at your own pace and will take you approximately 8-10 hours. Each module contains exercises, video, case studies and well-structured learning information. This is an excellent way to learn as you read the content then have it explained for you. We provide you with 6 months access at any hour of the day for the utmost convenience, meaning that you can use this social media course as a marketing resource and revision tool.

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OTHER DIGITAL MARKETING ONLINE SHORT COURSES

DIGITAL MARKETING SHORT COURSES PACK DEAL

PURCHASE ALL 4 COURSES AND PAY ONLY FOR 3 – SAVE $99

Accelerate your digital marketing knowledge and study all of our Digital Marketing Online Short courses  – Digital Marketing Fundamentals, Content Marketing, SEO Fundamentals and Social Media Marketing for a special packaged price.

Digital Marketing Short Online Courses Pack Enquiry

BECOME A QUALIFIED DIGITAL MARKETING EXPERT

Study our premium nationally recognised and accredited Diploma of Business (Digital Marketing) BSB50215 online course

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