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Digital Marketing Fundamentals Course IconDIGITAL MARKETING FUNDAMENTALS

ONLINE DIGITAL MARKETING COURSE

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COURSE OVERVIEW

Learn how to create and implement a compelling digital marketing strategy for your brand in less than 10 hours with our online digital marketing course. Study from the comfort of your home at your own pace! This online course is perfect if you want to gain a greater understanding of digital marketing principles, and if you’re responsible for implementing and managing a comprehensive digital strategy for your organisation and brand. Whether you’re a marketing specialist, digital technologist or small business owner, this online course will give you practical knowledge and valuable insights to implement a successful digital marketing strategy for your brand.

WHAT YOU’LL LEARN

The principles of putting together a good digital marketing strategy
How search works and how to use paid and organic search together
Using social media and content as part of your marketing strategy and the best platforms to use
How to best manage the process of building a website
Best practice in email marketing and how to manage deliverability and reputation
The process of buying online media and the channel options available

STUDY MODULES

1. Introduction to Digital Marketing

2. Search Engine Marketing

3. Social Media & Content Marketing

4. Building a Website

5. Email Marketing

6. Buying Online Media

COURSE INFO

Start date: Anytime

Study type: Online

Duration: 8 to 10 hours

Certificate: You will receive the Certificate of Completion after finishing your course

Price: $99

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WHO IS THIS COURSE FOR?

This digital marketing course is aimed at people wanting to gain a greater understanding of digital marketing fundamentals. The course is great for any marketing specialist who wants to keep up digital marketing tactics and strategies or for entrepreneurs who are running small businesses. It’s short, easy to understand and every section of this course is critical to understanding the most effective practices of digital marketing.

Marketers who want to understand more around how digital marketing works
Digital technologists looking to understand and align to marketing goals
Ideal for both B2B and B2C marketers
Small Business Owners

COURSE PRESENTER

Ronan Mason

Ronan Mason

Ronan Mason is a digital pioneer who has worked for global brands such as Virgin, Warner Music, Universal Music, MTV and Sony Computer Entertainment in a career that has spanned 15 years. Not only is he passionate about all things digital, but he is also an avid reader, travelaholic, sports aficionado, and obsessed music fan.

ONLINE COURSE DELIVERY

This online digital marketing course is supplied via The Left Bank’s Online Learning Management System (LMS) which you are provided access to on the day of enrolment. Our course is delivered online and offers a series of modules to work through at your own pace and will take you approximately 10–12 hours to complete. Each module contains exercises, video, case studies and well-structured learning information. We provide you with 6 months access at any hour of the day for your utmost convenience, meaning that you can use this course as a marketing resource and revision tool.

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OTHER DIGITAL MARKETING ONLINE SHORT COURSES

DIGITAL MARKETING SHORT COURSES PACK DEAL

PURCHASE ALL 4 COURSES AND ONLY PAY FOR 3 – SAVE $99

Accelerate your digital marketing knowledge and study all of our Digital Marketing Online Short courses  – Digital Marketing Fundamentals, Content Marketing, SEO Fundamentals and Social Media Marketing – for a special packaged price.

Digital Marketing Short Online Courses Pack Enquiry

ACCELERATE YOUR DIGITAL MARKETING CAREER

Study Australia’s No. 1 nationally recognised and accredited Diploma of Business (Digital Marketing) BSB50215 online course.

VET FEE-HELP APPROVED