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Digital Marketing Fundamentals Course IconINTRODUCTION TO DIGITAL MARKETING

ONLINE DIGITAL MARKETING COURSE

NATIONALLY RECOGNISED & ACCREDITED

Australian Qualification Framework

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Nationally Recognised Training

COURSE OVERVIEW

Did you know Digital Marketing Managers are paid 16% more than their traditional counterparts?*

In this 10 week online digital marketing course you will learn the fundamental principles of marketing before delving into the world of electronic direct marketing (also known as EDM or email marketing). Still one of the most reliable and effective forms of digital marketing, email marketing done correctly is like a license to print money. You will learn proven strategies for creating engaging emails and building a list of hungry subscribers. Whether you’re a marketing specialist, a digital technologist or a small business owner, this digital marketing course will give you practical knowledge and valuable insights to implement a successful digital marketing strategy for your brand.

*Source: Social Media today

WHAT YOU’LL LEARN

The fundamental principles of marketing, so you have a strong foundation to build your marketing knowledge
How to build a list of subscribers who actually want to receive your emails and are interested in buying your product or service
How to create engaging marketing emails which get opened and read
How to measure the success of your email marketing campaigns – what is a good open rate and how to read the stats
Real, hands-on-experience using Campaign Monitor to build and send emails

STUDY MODULES

Topic 1: Introduction to digital marketing

Topic 2: Basic types of digital marketing (Email, Social, Display, Website, Content)

Topic 3: Plan Digital Marketing activities (Customer acquisition, retention and loyalty)

Topic 4: Execute Digital Marketing activities (Customer acquisition, retention and loyalty)

COURSE INFO

Start date: Enrol anytime and access the course within 48 hours.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer

Units of competency in this course: BBSBMKG508

Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from Academy of Information Technology who will mentor and support you throughout the course.

Certification: This digital marketing course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.

Price: $990 $700

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WHO IS THIS COURSE FOR?

This digital marketing course is perfect for individuals who wish to gain a greater understanding of digital marketing principles, as well as those tasked with implementing and managing a comprehensive digital strategy for their organisation or brand.

Small business owners with no digital marketing experience
Traditional marketers want to learn digital, but don’t know where to start
People with no marketing experience who want to start learning digital marketing

COURSE EDUCATORS

Marek Gorski The Left Bank

Marek Gorski

Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

ONLINE COURSE DELIVERY

This online digital marketing course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511).

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