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Content Marketing Fundamentals Course IconCONTENT MARKETING FUNDAMENTALS

ONLINE CONTENT MARKETING COURSE

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COURSE OVERVIEW

Learn about the latest content marketing strategies and tactics in less than 10 hours with our Online Content Marketing Course. Enrol anytime, anywhere and study from the comfort of your home at your own pace! At its core, Content Marketing is the practice of using information and entertainment to promote a brand or product. It involves the creation, syndication and sharing of published content in order to attain and engage customers.

WHAT WILL YOU LEARN

The current state of content marketing and the importance of storytelling
How to define your audience and understand their needs
Types of mediums and channels available to market content
How promote and distribute your content to your target audience

STUDY MODULES

1. What is Content Marketing

2. Listening and Insights Before You Post

3. Building and Generating Powerful Content

4. Your Content is Ready To Go Live, What Next?

5. How to Measure The Effectiveness of Your Content Marketing

COURSE INFO

Start date: anytime

Study type: online

Duration: approx. 8 – 10 hours

Certificate: You will receive the Certificate of Completion after finishing your course

Price: $99

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WHO IS THIS COURSE FOR?

The online content marketing course is ideal for anyone who wishes to gain a greater understanding of content marketing, as well for those tasked with implementing and managing a comprehensive content marketing strategy for their organisation and brand.

Marketing Professionals who want to understand the basics of Content Marketing
Aspiring Community Managers
PR/Communication teams wanting to leverage the online space
Small Business owners/Sole Traders

COURSE PRESENTER

Alex Wain

Alex Wain

Alex Wain is a digital professional with a rich & unique mix of online expertise spanning 11 years across media, digital and entertainment portals – working with such companies as Universal Music Group, Rolling Stone Magazine, music portal Soundbuzz, social networking site Myspace & the Australian Charity Cancer Council NSW. He is the co-founder of pop culture site sobadsogood.com home to over 1 million visitors each month and is regarded as one of Australia’s Top 10 bloggers.

ONLINE COURSE DELIVERY

This online content marketing course is supplied via The Left Bank’s cloud based Online Learning Management System which you are provided access to on the day of enrolment. Our course is delivered online and offers 5 modules to work through at your own pace and will take you approximately 8-12 hours. Each module contains exercises, video, case studies and well-structured learning information. We provide you with 6 months access at any hour of the day for the utmost convenience, meaning that you can use this content marketing course as a marketing resource and revision tool.

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OTHER DIGITAL MARKETING ONLINE SHORT COURSES

DIGITAL MARKETING SHORT COURSES PACK DEAL

PURCHASE ALL 4 COURSES AND PAY ONLY FOR 3 – SAVE $99

Accelerate your digital marketing knowledge and study all of our Digital Marketing Online Short courses  – Digital Marketing Fundamentals, Content Marketing, SEO Fundamentals and Social Media Marketing for a special packaged price.

Digital Marketing Short Online Courses Pack Enquiry

ACCELERATE YOUR DIGITAL MARKETING CAREER?

 Study our premium nationally recognised and accredited Diploma of Business (Digital Marketing) online course.

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