Every day millions of people are looking online for answers to their questions. And the answers to these questions are waiting for them in the form of blog posts, ebooks, videos, social media posts and other types of ‘content’. But have you ever wondered why people create this content? A lot of them are trying to pique your interest in their products and/or services, without explicitly selling to you. This is what we call Content Marketing, and it is a crucial strategy for modern businesses.
In this 10 week course you will learn how content marketing works, from how to produce the right content to measuring the effectiveness of your content.
Life is too
WHAT YOU’LL LEARN
A summary of the different types of marketing content, and how they differ from each other.
How to develop a strategy that gets the most out of your content marketing activity.
How content can be used in cohesion with search engine traffic to target a particular audiences.
How to produce content that promotes a product or service without it turning into a blatant sales pitch.
How to choose the right social media channels for a content marketing strategy.
How to measure content marketing activities so you know what is working and what isn’t.
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
Nationally recognised qualification:
Yes. Accredited by AQF (Australian Qualification Framework) and recognised by training.gov.au
Internet access / Computer
Units of competency:
This online content marketing course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.
Topic 1: The digital ecosystem (website, social media channels, blog)
Topic 2: An introduction to content marketing strategy
Topic 3: Evaluating content marketing opportunities
Topic 4: Writing & producing compelling content
Topic 5: Content marketing processes & management
WHO IS THIS COURSE FOR?
This online content marketing course is ideal for anyone who wishes to master content marketing, and people tasked with implementing and managing a content marketing strategy for their organisation and brand.
- Marketing professionals who want to understand the basics of content marketing
- Aspiring Social Media Managers
- PR/Communication teams wanting to leverage the online space
- Small business owners
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.
Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.