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Content Marketing Fundamentals Course IconCONTENT MARKETING

ONLINE CONTENT MARKETING COURSE

NATIONALLY RECOGNISED & ACCREDITED

Australian Qualification Framework

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Nationally Recognised Training

COURSE OVERVIEW

Every day thousands of people are looking online for answers to their questions. And the answers to these questions are waiting for them in the form of blog posts, ebooks, videos, social media posts and other types of ‘content’. But have you ever wondered why people create this content? A lot of them are trying to peak your interest in their products and/or services, without explicitly selling to you. This is what we call Content Marketing, and it is a crucial strategy for modern businesses.

In this 10 week course you will learn how content marketing works, from how to produce the right content to measuring the effectiveness of your content.

WHAT YOU’LL LEARN

A summary of the different types of marketing content, and how they differ from each other
How to develop a strategy that gets the most out of your content marketing activity
How content can be used in cohesion with search engine traffic to target a particular audiences
How to produce content that promotes a product or service without it turning into a blatant sales pitch
How to choose the right social media channels for a content marketing strategy
How to measure content marketing activities so you know what is working and what isn’t

STUDY MODULES

Topic 1: The digital ecosystem (website, social media channels, blog)

Topic 2: An introduction to content marketing strategy

Topic 3: Evaluating content marketing opportunities

Topic 4: Writing & producing compelling content

Topic 5: Content marketing processes & management

COURSE INFO

Start date: Enrol anytime and access the course within 48 hours.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer

Units of competency in this course: BSBMKG501

Certification: This course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.

Price: $990

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WHO IS THIS COURSE FOR?

This online content marketing course is ideal for anyone who wishes to master content marketing, and people tasked with implementing and managing a content marketing strategy for their organisation and brand.

Marketing professionals who want to understand the basics of content marketing
Aspiring Social Media Managers
PR/Communication teams wanting to leverage the online space
Small business owners

COURSE PRESENTER

Marek Gorski The Left Bank

Marek Gorski

Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

ONLINE COURSE DELIVERY

This online content marketing course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511). Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from Academy of Information Technology who will mentor and support you throughout this content marketing course.

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