Learn about the latest content marketing strategies and tactics in less than 10 hours with our Online Content Marketing Course. Enrol anytime, anywhere and study from the comfort of your home at your own pace! At its core, Content Marketing is the practice of using information and entertainment to promote a brand or product. It involves the creation, syndication and sharing of published content in order to get customers and engage with them.
WHAT YOU’LL LEARN
1. What is Content Marketing
2. Insights and listening before you post
3. Building and generating powerful content
4. Your content is ready to go live: what’s next?
5. How to measure the effectiveness of your content marketing
Start date: Anytime
Study type: Online
Duration: 8 to 10 hours
Certificate: You will receive the Certificate of Completion after finishing your course
WHO IS THIS COURSE FOR?
The online content marketing course is ideal for anyone who wishes to gain a greater understanding of content marketing, as well for those tasked with implementing and managing a comprehensive content marketing strategy for their organisation and brand.
Alex Wain is a digital professional with a rich and unique mix of online expertise spanning 11 years across media, digital and entertainment portals – working with such companies as Universal Music Group, Rolling Stone Magazine, music portal Soundbuzz, social networking site Myspace and the Australian charity, Cancer Council NSW. He is the co-founder of pop culture site sobadsogood.com, home to over 1 million visitors each month, and is regarded as one of Australia’s Top 10 bloggers.
ONLINE COURSE DELIVERY
This online content marketing course is supplied via The Left Bank’s cloud based Online Learning Management System which you are provided access to on the day of enrolment. Our course is delivered online and offers 5 modules to work through at your own pace and will take you approximately 8–12 hours. Each module contains exercises, video, case studies and well-structured learning information. We provide you with 6 months access at any hour of the day for the utmost convenience, meaning that you can use this content marketing course as a marketing resource and revision tool.