STUDY DIGITAL MARKETING
The Left Bank’s Diploma of Business (specialising in Digital Marketing) is a unique nationally recognised and accredited online course under ASQA (Australian Skills Quality Authority) which will give you the power to develop and implement digital marketing strategies and initiatives. Developed by leading digital marketing experts from within the Australian digital industry, this course features up-to-the-minute content covering all aspects of the digital marketing spectrum.
Life is too
WHAT YOU’LL LEARN
Digital Marketing Strategies
Understand Digital Ecosystem concepts and learn how to develop and implement complex Digital Marketing strategies and tactics.
Determine requirements to develop a Paid Media plan including Display Advertising, Programmatic Media Buying plus Briefing Display Creative.
Social Media Marketing
Interpret, prepare and implement complex social media marketing campaigns via Facebook, Twitter, YouTube, Instagram, Google+ and others.
How to implement an eCommerce strategy for an online store, and understand the latest eCommerce strategies and tactics.
SEO & SEM
Learn how to improve marketing performance through SEM and SEO activities including Google AdWords.
How to identify and analyse measurement of marketing effectiveness including ROI through Data Analytics.
COURSE KEY INFORMATION
Online, with support from your personal educator, anytime, anywhere, 24/7 access
8 subjects over 3 study blocks
- Part-time: 104 weeks (no official term breaks), 3 study blocks of 32 weeks each, approximately 960 hours of total study (10 hours/week)
- Full-time: 52 weeks (no official term breaks), 3 study blocks of 16 weeks each, approximately 960 hours of total study (20 hours/week)
Diploma of Business BSB50215
Nationally recognised qualification:
Yes. Accredited by AQF (Australian Qualification Framework) and recognised by training.gov.au
Academy of Information Technology (RTO: 90511 , THE LEFT BANK is a division of AIT)
Previous education and experience will be assessed on a case-by-case basis by a Head Teacher
- Students must be 16 years of age or older. Signed consent from a parent or guardian is required for those under 18 years. The Left Bank will forward a separate email for consent.
- Students must be able to demonstrate the skills and capabilities to succeed in this course as deemed by The Left Bank admissions team.
- Students under 20 years, must hold a Year 12 or equivalent qualification.
- Students under 20 years, who do not hold a Year 12 or equivalent qualification must be interviewed by The Left Bank admissions team.
PC/Notebook/Tablet, internet browser and internet connection
- VET Student Loans (available for Australian Citizens)
- Monthly installment payments (through Ezidebit)
- Full cash/credit card payment
GET MORE INFO
DIPLOMA OF BUSINESS
(specialising in DIGITAL MARKETING)
ONLINE COURSE SUBJECTS
STUDY BLOCK 1
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.
Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
STUDY BLOCK 2
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.
This subject takes you through the world of search engines and the implementation of a search engine strategy.
This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.
STUDY BLOCK 3
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.
WHO IS THIS COURSE FOR?
The Diploma of Business (specialising in Digital Marketing) is perfect for individuals who wish to start a career in digital marketing and for traditional marketers who want to master the new world of digital. The course is designed to take someone with little to no knowledge and turn them into an expert.
- People with no marketing background who would like to work in the digital marketing industry
- Traditional marketers looking to upskill in the area of digital
- Business owners who want to learn how to promote their business online
- People who want to get formally qualified in Digital Marketing
Digital Marketing Manager
Social Media Manager
Website and Content Marketer
Inbound Marketing Manager
Digital Campaign Manager
LEARN FROM THE BEST
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.
Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.
“I have enjoyed my studies through the year and know with a diploma I will be able to advance to a greater role within marketing.“
“Learning digital marketing has helped me feel more enlightened and empowered to do my job more effectively.“