Diploma of Business BSB50215 (specialising in Digital Marketing) 2017-12-04T08:42:29+00:00

DIPLOMA OF BUSINESS
BSB50215
(specialising in DIGITAL MARKETING)
ONLINE COURSE

DOWNLOAD COURSE GUIDE

STUDY DIGITAL MARKETING
FOR BUSINESS

The Left Bank’s Diploma of Business (specialising in Digital Marketing) is a unique nationally recognised and accredited online course under ASQA (Australian Skills Quality Authority) which will give you the power to develop and implement digital marketing strategies and initiatives. Developed by leading digital marketing experts from within the Australian digital industry, this course features up-to-the-minute content covering all aspects of the digital marketing spectrum.

Life is too
short for

‘what if’

Master your digital marketing skills

Keep up with the fast-changing digital marketing world. Learn the most up-to-date digital marketing strategies and tactics including Content Marketing, SEO, SEM, Display Advertising, Data Analytics or eCommerce to secure your dream job in marketing or digital marketing.

Grow your business with digital marketing

Learn the most current and relevant digital marketing strategies and tactics to increase the number of new customers and to increase revenue through content marketing, SEO, SEM, display advertising, or social media. Find out how to use data to improve your marketing and business performance.

Jumpstart your career in digital marketing

Take this opportunity to jumpstart a career in digital marketing. Our course will provide you with the most up-to-date digital marketing knowledge and skills. The nationally recognised and accredited qualification will help you to open doors to your next dream job in marketing.

WHAT YOU’LL LEARN

Digital Marketing Strategies

Understand Digital Ecosystem concepts and learn how to develop and implement complex Digital Marketing strategies and tactics.

Digital Advertising

Determine requirements to develop a Paid Media plan including Display Advertising, Programmatic Media Buying plus Briefing Display Creative.

Social Media Marketing

Interpret, prepare and implement complex social media marketing campaigns via Facebook, Twitter, YouTube, Instagram, Google+ and others.

eCommerce

How to implement an eCommerce strategy for an online store, and understand the latest eCommerce strategies and tactics.

SEO & SEM

Learn how to improve marketing performance through SEM and SEO activities including Google AdWords.

Data Analytics

How to identify and analyse measurement of marketing effectiveness including ROI through Data Analytics.

COURSE KEY INFORMATION

Study mode:

Online, with support from your personal educator, anytime, anywhere, 24/7 access

Course structure:

8 subjects over 3 study blocks

Course duration:

  • Part-time: 104 weeks (no official term breaks), 3 study blocks of 32 weeks each, approximately 960 hours of total study (10 hours/week)
  • Full-time: 52 weeks (no official term breaks), 3 study blocks of 16 weeks each, approximately 960 hours of total study (20 hours/week)

Qualification:

Diploma of Business BSB50215

Nationally recognised qualification:

Yes. Accredited by AQF (Australian Qualification Framework) and recognised by training.gov.au

Awarded by:

Academy of Information Technology (RTO: 90511 , THE LEFT BANK is a division of AIT)

Cricos registered:

No (International students please contact our course advisor)

Credit transfers & RPL:

Previous education and experience will be assessed on a case-by-case basis by a Head Teacher

Entry requirements:

  • Students must be 16 years of age or older. Signed consent from a parent or guardian is required for those under 18 years. The Left Bank will forward a separate email for consent.
  • Students must be able to demonstrate the skills and capabilities to succeed in this course as deemed by The Left Bank admissions team.
  • Students under 20 years, must hold a Year 12 or equivalent qualification.
  • Students under 20 years, who do not hold a Year 12 or equivalent qualification must be interviewed by The Left Bank admissions team.

Other requirements:

PC/Notebook/Tablet, internet browser and internet connection

Course Price:

$8850

Payment options:

  • VET Student Loans (available for Australian Citizens)
  • Monthly installment payments (through Ezidebit)
  • Full cash/credit card payment

Start dates:

GET MORE INFO

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DIPLOMA OF BUSINESS
(specialising in DIGITAL MARKETING)

ONLINE COURSE SUBJECTS

STUDY BLOCK 1

Subject 1 – Introduction to Digital Marketing

(BSBMKG508 Plan direct marketing activities)
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.

Subject 2 – Digital Ecosystem and Content Marketing

(BSBMKG501 Identify and evaluate marketing opportunities)
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.

Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.

STUDY BLOCK 2

Subject 3 – Social Media Marketing

(BSBPUB502 Develop and manage complex public relations campaigns)
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.

Subject 4 – Search Engine Marketing

(BSBMKG514 Implement and monitor marketing activities)
This subject takes you through the world of search engines and the implementation of a search engine strategy.

Subject 5 – Digital Advertising

(BSBADV507 Develop a media plan)
This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.

STUDY BLOCK 3

Subject 6 – eCommerce

(BSBEBU501 Investigate and design e-business solutions)
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.

Subject 7 – Data Analytics

(BSBMKG522 Plan measurement of marketing effectiveness)
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.

Subject 8 – Digital Marketing Management

(BSBMKG603 Manage the marketing process)
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.

WHO IS THIS COURSE FOR?

The Diploma of Business (specialising in Digital Marketing) is perfect for individuals who wish to start a career in digital marketing and for traditional marketers who want to master the new world of digital. The course is designed to take someone with little to no knowledge and turn them into an expert.

  • People with no marketing background who would like to work in the digital marketing industry
  • Traditional marketers looking to upskill in the area of digital
  • Business owners who want to learn how to promote their business online
  • People who want to get formally qualified in Digital Marketing

CAREER PATHWAYS

  • Digital Marketing Manager

  • Social Media Manager

  • Website and Content Marketer

  • Inbound Marketing Manager

  • SEM/SEO Manager

  • Digital Campaign Manager

  • Data Analyst

  • CRM Manager

LEARN FROM THE BEST

Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

DIGITAL MARKETING
ONLINE COURSES

INFO PACK

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I have enjoyed my studies through the year and know with a diploma I will be able to advance to a greater role within marketing.

Chantelle Pokai

Learning digital marketing has helped me feel more enlightened and empowered to do my job more effectively.

Nicole Saccaro