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DIPLOMA OF BUSINESS (DIGITAL MARKETING)

ONLINE COURSE

BSB50215

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Nationally Recognised Training
VET FEE-HELP

STUDY DIGITAL MARKETING FOR BUSINESS

The Left Bank’s Diploma of Business (Digital Marketing) is a unique nationally recognised and accredited online course under ASQA (Australian Skills Quality Authority) which will give you the power to develop and implement digital marketing strategies and initiatives. Developed by leading digital marketing experts from within the Australian digital industry, this course features up-to-the-minute content covering all aspects of the digital marketing spectrum

Master your digital marketing skills

Keep up with the fast-changing digital marketing world. Learn the most up-to-date digital marketing strategies and tactics including Content Marketing, SEO, SEM, Display Advertising, Data Analytics or eCommerce to secure your dream job in marketing or digital marketing.

Grow your business with digital marketing

Learn the most current and relevant digital marketing strategies and tactics to increase the number of new customers and to increase revenue through content marketing, SEO, SEM, display advertising, or social media. Find out how to use data to improve your marketing and business performance.

Jumpstart your career in digital marketing

Take this opportunity to jumpstart a career in digital marketing. Our course will provide you with the most up-to-date digital marketing knowledge and skills. The nationally recognised and accredited qualification will help you to open doors to your next dream job in marketing.

WHAT YOU'LL LEARN

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Digital Marketing Strategies

Understand Digital Ecosystem concepts and learn how to develop and implement complex Digital Marketing strategies and tactics.

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Social Media Marketing

Interpret, prepare and implement complex social media marketing campaigns via Facebook, Twitter, YouTube, Instagram, Google+ and others.

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SEO & SEM

Learn how to improve marketing performance through SEM and SEO activities including Google AdWords.

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Display Advertising

Determine requirements to develop a Paid Media plan including Display Advertising, Programmatic Media Buying plus Briefing Display Creative.

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eCommerce

How to investigate and implement an eCommerce strategy for an online store, and understand the latest eCommerce strategies and tactics.

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Data Analytics

How to identify and analyse measurement of marketing effectiveness including ROI through Data Analytics.

COURSE KEY INFORMATION

Study mode:

Online, with support from your personal educator, anytime, anywhere, 24/7 access

Course structure:

8 subjects over 3 study blocks

Course duration:

  • Part-time: 104 weeks (no official term breaks), 3 study blocks of 32 weeks each, approximately 960 hours of total study (10 hours/week)
  • Full-time: 52 weeks (no official term breaks), 3 study blocks of 16 weeks each, approximately 960 hours of total study (20 hours/week)

Qualification:

Diploma of Business (Digital Marketing) – BSB50215

Nationally recognised qualification:

Yes. Accredited by AQF (Australian Qualification Framework) and recognised by training.gov.au

Awarded by:

Academy of Information Technology (RTO: 90511 , THE LEFT BANK is a division of AIT)

CRICOS registered:

No (International students please contact our course advisor)

RPL:

Previous education and experience will be assessed on a case-by-case basis by a Head Teacher

Entry requirements:

  • Students must be 16 years of age or older. Signed consent from a parent or guardian is
    required for those under 18 years. The Left Bank will forward a separate email for
    consent.
  • Students must be able to demonstrate the skills and capabilities to
    succeed in this course as deemed by The Left Bank admissions team.
  • Students under 20 years, must hold a Year 12 or equivalent qualification.
  • Students under 20 years, who do not hold a Year 12 or equivalent
    qualification must be interviewed by The Left Bank admissions team.

Other requirements:

PC/Notebook/Tablet, internet browser and internet connection

Payment options:

  • VET FEE-HELP (available for Australian Citizens – spaces are strictly limited)
  • Monthly installment payments (through Ezidebit)
  • 6 month interest-free financing (through zipMoney)
  • Full cash/credit card payment

Start dates:

GET MORE INFO

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COURSE SUBJECTS

CAREER PATHWAYS

Digital Marketing Manager
Social Media Manager
Website and Content Marketer
Inbound Marketing Manager
SEM/SEO Manager
Digital Campaign Manager
Data Analyst
CRM ManagerBecome Qualified in Digital Marketing
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PREMIUM ONLINE LEARNING EXPERIENCE

INTERACTIVE CONTENT

The Left Bank Learning Experience Drag and Drop activity

The Diploma of Business (Digital Marketing) online course is full of interactive content like drag and drop activities, quizzes and videos.

LYNDA VIDEO LYBRARY

The Left Bank Learning Experience Lynda video

Access thousands of great educational videos through the Lynda.com portal to gain additional practical digital marketing skills.

REAL BUSINESS EXAMPLES

The Left Bank Learning Experience - Zappos social media example

You’ll learn digital marketing strategies and tactics for business so you’ll find many real business examples throughout the course.

WHAT OUR STUDENTS SAY

‘I have had such a great experience from the start. Being one of the first students to be enrolled, I received phenomenal help and such valuable and constructive feedback. From Mark to Marek, the support is wonderful and consistent. I have constantly told people how fantastic it is to study with The Left Bank as it’s lovely to feel valued and not just a customer.’

Natalie Montagnese