STUDY DIGITAL MARKETING FOR BUSINESS
The Left Bank’s Diploma of Business (Digital Marketing) is a unique nationally recognised and accredited online course under ASQA (Australian Skills Quality Authority) which will give you the power to develop and implement digital marketing strategies and initiatives. Developed by leading digital marketing experts from within the Australian digital industry, this course features up-to-the-minute content covering all aspects of the digital marketing spectrum.
Master your digital marketing skills
Keep up with the fast-changing digital marketing world. Learn the most up-to-date digital marketing strategies and tactics including Content Marketing, SEO, SEM, Display Advertising, Data Analytics or eCommerce to secure your dream job in marketing or digital marketing.
Grow your business with digital marketing
Learn the most current and relevant digital marketing strategies and tactics to increase the number of new customers and to increase revenue through content marketing, SEO, SEM, display advertising, or social media. Find out how to use data to improve your marketing and business performance.
Jumpstart your career in digital marketing
Take this opportunity to jumpstart a career in digital marketing. Our course will provide you with the most up-to-date digital marketing knowledge and skills. The nationally recognised and accredited qualification will help you to open doors to your next dream job in marketing.
WHAT YOU'LL LEARN
Digital Marketing Strategies
Understand Digital Ecosystem concepts and learn how to develop and implement complex Digital Marketing strategies and tactics.
Social Media Marketing
Interpret, prepare and implement complex social media marketing campaigns via Facebook, Twitter, YouTube, Instagram, Google+ and others.
SEO & SEM
Learn how to improve marketing performance through SEM and SEO activities including Google AdWords.
Determine requirements to develop a Paid Media plan including Display Advertising, Programmatic Media Buying plus Briefing Display Creative.
How to investigate and implement an eCommerce strategy for an online store, and understand the latest eCommerce strategies and tactics.
How to identify and analyse measurement of marketing effectiveness including ROI through Data Analytics.
COURSE KEY INFORMATION
Online, with support from your personal educator, anytime, anywhere, 24/7 access
8 subjects over 3 study blocks
- Part-time: 104 weeks (no official term breaks), 3 study blocks of 32 weeks each, approximately 960 hours of total study (10 hours/week)
- Full-time: 52 weeks (no official term breaks), 3 study blocks of 16 weeks each, approximately 960 hours of total study (20 hours/week)
Diploma of Business (Digital Marketing) – BSB50215
Nationally recognised qualification:
Yes. Accredited by AQF (Australian Qualification Framework) and recognised by training.gov.au
Academy of Information Technology (RTO: 90511 , THE LEFT BANK is a division of AIT)
Previous education and experience will be assessed on a case-by-case basis by a Head Teacher
- Students must be 16 years of age or older. Signed consent from a parent or guardian is required for those under 18 years. The Left Bank will forward a separate email for consent.
- Students must be able to demonstrate the skills and capabilities to succeed in this course as deemed by The Left Bank admissions team.
- Students under 20 years, must hold a Year 12 or equivalent qualification.
- Students under 20 years, who do not hold a Year 12 or equivalent qualification must be interviewed by The Left Bank admissions team.
PC/Notebook/Tablet, internet browser and internet connection
- VET Student Loans (available for Australian Citizens)
- Monthly installment payments (through Ezidebit)
- Full cash/credit card payment
STUDY BLOCK 1
STUDY BLOCK 2
STUDY BLOCK 3
LEARN FROM THE BEST
Our Diploma of Business (Digital Marketing) online course has been designed and developed by leading digital marketing experts with many years of experience working in reputable companies or digital marketing agencies like HCF, Virgin, Warner Music, Sony Computer Entertainment and many more.
PREMIUM ONLINE LEARNING EXPERIENCE
WHAT OUR STUDENTS SAY
‘I have had such a great experience from the start. Being one of the first students to be enrolled, I received phenomenal help and such valuable and constructive feedback. From Mark to Marek, the support is wonderful and consistent. I have constantly told people how fantastic it is to study with The Left Bank as it’s lovely to feel valued and not just a customer.’