Digital Marketing Workshops 2018-09-20T15:51:41+00:00

DIGITAL MARKETING WORKSHOPS
SOCIAL MEDIA, SEO & GOOGLE ADS
ON-CAMPUS WORKSHOPS

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LEARN THE LATEST TRICKS & TRENDS

The Left Bank is proud to introduce new digital marketing workshops where you’ll learn the latest tricks and trends in social media marketing, search engine optimisation and the new Google Ads platform. These workshops are designed by industry experts to arm you with the knowledge and practical skills to design, implement and optimise your digital marketing strategies.

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Social Media Marketing Workshop

According to the Sensis Social Media report, more than a ⅓ of Australians now access social media more than 5 times a day. This 3-hour workshop provides a solid overview of the current state of social and how to build the framework for a successful social media strategy.

Topics include:

  • How we got here- a history of Social Media and where it is currently at.
  • Channel evaluation – Type of channels, the differences and where you should spend your time and money?
  • The psychology of social – why people like, share and comment and how to improve your content once you know these secrets.
  • How to create the framework for an effective social media strategy.
  • How to measure your efforts on social.

Date: Tuesday, 9th October.

Time: 3 hours (6pm – 9pm)

Cost: $180 + GST

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Search Engine Optimisation Workshop

Can your website be found by Google? Discover the latest SEO techniques to ensure your website is ‘Google-Friendly’. This 3 hour workshop covers:

  • How people search and the searchers intent
  • Keywords and why they are not just ‘words’
  • How to optimise your content for search engines
  • On-page SEO techniques
  • Off-page SEO techniques
  • Voice search and the future of search

Date: Tuesday, 16th October.

Time: 3 hours (6pm – 9pm)

Cost: $180 + GST

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Google Ads Workshop

Did you know Google just released a new version of their infamous Google AdWords platform? This 3 hour workshop will give you a solid overview of the brand new ‘Google Ads’ platform. You will learn:

  • How paid search works
  • The importance of keywords
  • How set up a Google Ads campaign
  • Bidding and Budget management
  • How to create effective ads that work
  • How to measure and track your campaigns

Date: Tuesday, 23th October.

Time: 3 hours (6pm – 9pm)

Cost: $180 + GST

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DIGITAL MARKETING
ONLINE COURSES

BROCHURE

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