Digital Marketing On Campus – Sydney 2018-06-25T14:07:38+00:00

DIGITAL MARKETING COURSE SYDNEY

10 WEEKS PART-TIME, ON-CAMPUS SHORT COURSE

APPLICATIONS HAVE CLOSED
EXPRESSIONS OF INTEREST OPEN FOR NEXT DATE

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RISE UP IN TODAY’S DIGITAL WORLD

This new on-campus short course has been created for people who are eager to up-skill in the area of digital marketing. Designed in consultation with industry, this hands-on program will arm you with the knowledge and practical skills to design, implement and optimise powerful digital marketing strategies that have an explosive impact on revenue – and to apply your learnings to your everyday marketing operations.

Learn from Digital Gurus

Our instructors and digital marketing experts have worked with some of Australia’s most loved brands including MTV, Sony Music, Universal Music, and more.

Mentoring with Industry Experts

Meet with experienced and inspirational digital marketing leaders for a 1:1 mentoring session, gain personalised feedback, advice and guidance from the best in the business.

Hands-on Learning

Solidify learning with practical application at every stage. You’ll leave with your own Digital Marketing Portfolio & a toolkit of skills you can start applying straight away.

Join a Specialised School

The Left Bank specialises exclusively in Digital Marketing – so you can feel assured that you’re learning from a leading school.

DESIGNED FOR PEOPLE WHO WANT TO GET AHEAD

This course is for people with a beginner to intermediate marketing skill level, including:

  • Traditional marketers who want to expand their skill set to include digital capabilities
  • Career changers looking to move into an entry-level digital marketing role
  • Small business owners and entrepreneurs who want to learn how to attract and acquire new customers
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WHAT YOU WILL LEARN

To get you started, we look at core marketing fundamentals and how marketing has evolved in today’s connected world. Learn how to research and develop a customer persona and the steps to create a digital strategy for your brand.

Evaluate a range of digital marketing channels and understand how your customer interacts with your brand throughout each stage of their buying journey. Learn the methodology behind what it takes to turn a stranger into a customer.

In the time it takes you to read this sentence 20m emails have been sent. Learn 2018 best practice techniques for what is still considered the most effective digital marketing channel – email. Which software platforms and CRM systems should you master, plus understand the concept of relationship marketing and the importance of trust.

Discover the art of digital storytelling and how creating engaging and relevant content for your target audience can increase brand trust and loyalty. Learn how to manage, distribute and optimise content for every stage of the buyer’s journey.

How do brands use Social Media in 2018 to effectively engage and interact with their audiences? Is organic reach dead? Develop a clear picture of what platform does what.
Following on from the social media module we take a deep dive into Facebook and Instagram – currently, the two most popular platforms for brands.

Learn how to navigate Facebook and Instagram’s ad platforms to effectively target and reach your customers. Review a range of digital ad formats and buying models, including programmatic ad buying, retargeting and the Google Display Network (GDN).

How do you get your website to organically show at top of the Google results page? There’s a fine art to creating a fully optimised website for those beloved Google bots, from Web design to content and meta-data to keywords, demystify what it takes to stay on Google’s good side.

If you build it they may not come. Get hands-on experience using Google AdWords to create, analyse and optimise a paid search campaign to get more traffic to your website.

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi, CEO Mixpanel. Use Google Analytics to track, evaluate and optimise your digital campaigns to make informed marketing decisions.

Data and insights are crucial to any digital marketing campaign. In module 11 you will learn what types of data are crucial to every digital marketer and how to use that data to make better marketing decisions.

Following on from the previous module, we now delve into Google Analytics so you can access, manipulate and report on data. We will cover how to apply campaign tracking to campaigns and calculate return-on-investment (ROI) on campaigns.

The smartphone has fundamentally changed the world we live in – especially for marketers. In this module you will learn how mobile marketing differs from older forms of digital marketing and how to optimise your marketing to reach more people on their smartphones.

What does the future hold for digital marketing? Voice search, AI, chat-bots, The Internet of Things… what you should know as a forward-thinking marketer for 2018 and beyond.

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YOUR TEACHING EXPERTS

Learn from educators with real industry experience who
will mentor and support you throughout the course.
Each student will have access to two course facilitators
as well as practicing industry experts.

Kartik Sharma
Lead Facilitator

Kartik is a Digital Marketer with expertise in leading strategic development & implementation of personalisation strategies & initiatives leveraging digital capabilities. With 12+ years in Marketing, Kartik has broad expertise in driving leads & revenue for start-ups to big business across India, UK and Australia.

Emily Butler
Industry Expert

Emily is a strategic marketing leader, consultant and digital expert, with 16+ years of experience in media, entertainment, e-commerce and digital content. She has led high-performance digital marketing, growth and social media teams at New York-based companies including Sony Music, HarperCollins Publishers, Condé Nast Entertainment and Food52. Passionate about helping digital marketers reach their full potential, Emily has previously taught social media marketing at UCLA Extension in the United States, a comprehensive 10-week course taught in an online environment.

Matt Jackson
Industry Expert

Matt brings a wealth of experience to this course – combining media agency with client experience at Starcom Media, Alternative Media and Scentia.. His expertise is in paid search, digital programmatic media, display prospecting and social advertising.

Rebecca Johnston
Industry Expert

Rebecca has over 15 years marketing experience across industries such as FMCG, Telecommunications, Retail and QSR. She has specialised in Digital, Social and Content Marketing over the last 10 years, and has often pioneered social media and content marketing for a number of well-known brands. Rebecca starts with consumer insights and emotions (art vs science), delivering a content first approach across multichannel plans – ‘fish where the fish are’. She is a passionate content, digital and social media specialist with a strong belief that content is the future of marketing communications.

GAIN PRACTICAL SKILLS TO BUILD YOUR GAME

When you complete this course, you’ll leave with a toolkit of practical, valuable, highly sought after skills that you can apply to your day-to-day marketing operations including:

  • How to promote a business’ products and services online.
  • How to build a list of hungry email subscribers.
  • How to optimise a website so that it appears in Google searches.
  • How to successfully apply digital marketing strategies to meet overall business goals and objectives.
  • And more… see the brochure for more details.

KEY COURSE INFORMATION

Study mode:

On campus in Sydney

Course duration:

10 weeks part-time

Course structure:

6.30pm – 8.30pm, 2 classes per week, over 10 weeks (Tuesdays & Thursdays)

Other requirements:

Bring your own laptop

Course price:

$3,500

Start dates:

Next Start Date TBA

Payment options:

  • Upfront
  • Installments

Scroll down for more information about installments.

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ABOUT INSTALLMENT PAYMENTS

  • Monthly payments through Ezidebit.
  • Flexible instalments which can be paid on a monthly payment plan.
  • Multiple payment options, including credit card, direct debit and EFTPOS.
  • Your instalment plan will be set up with our admissions team upon your enrolment application being received.
  • Interest free.
  • Fees may apply.