Digital Marketing On Campus – Melbourne 2018-05-17T11:37:06+00:00



Enrol before 1 June 2018 to save $350



This new on-campus short course has been created for people who are eager to up-skill in the area of digital marketing. Designed in consultation with industry, this hands-on program will arm you with the knowledge and practical skills to design, implement and optimise powerful digital marketing strategies that have an explosive impact on revenue – and to apply your learnings to your everyday marketing operations.

Learn from Digital Gurus

Our instructors and digital marketing experts have worked with some of Australia’s most loved brands including MTV, Sony Music, Universal Music, and more.

Mentoring with Industry Experts

Meet with experienced and inspirational digital marketing leaders for a 1:1 mentoring session, gain personalised feedback, advice and guidance from the best in the business.

Hands-on Learning

Solidify learning with practical application at every stage. You’ll leave with your own Digital Marketing Portfolio & a toolkit of skills you can start applying straight away.

Join a Specialised School

The Left Bank specialises exclusively in Digital Marketing – so you can feel assured that you’re learning from a leading school.


This course is for people with a beginner to intermediate marketing skill level, including:

  • Traditional marketers who want to expand their skill set to include digital capabilities
  • Career changers looking to move into an entry-level digital marketing role
  • Small business owners and entrepreneurs who want to learn how to attract and acquire new customers


To get you started, we look at core marketing fundamentals and how marketing has evolved in today’s connected world. Learn how to research and develop a customer persona and the steps to create a digital strategy for your brand.

Evaluate a range of digital marketing channels and understand how your customer interacts with your brand throughout each stage of their buying journey. Learn the methodology behind what it takes to turn a stranger into a customer.

In the time it takes you to read this sentence 20m emails have been sent. Learn 2018 best practice techniques for what is still considered the most effective digital marketing channel – email. Which software platforms and CRM systems should you master, plus understand the concept of relationship marketing and the importance of trust.

Discover the art of digital storytelling and how creating engaging and relevant content for your target audience can increase brand trust and loyalty. Learn how to manage, distribute and optimise content for every stage of the buyer’s journey.

How do brands use Social Media in 2018 to effectively engage and interact with their audiences? Is organic reach dead? Develop a clear picture of what platform does what.
Following on from the social media module we take a deep dive into Facebook and Instagram – currently, the two most popular platforms for brands.

Learn how to navigate Facebook and Instagram’s ad platforms to effectively target and reach your customers. Review a range of digital ad formats and buying models, including programmatic ad buying, retargeting and the Google Display Network (GDN).

How do you get your website to organically show at top of the Google results page? There’s a fine art to creating a fully optimised website for those beloved Google bots, from Web design to content and meta-data to keywords, demystify what it takes to stay on Google’s good side.

If you build it they may not come. Get hands-on experience using Google AdWords to create, analyse and optimise a paid search campaign to get more traffic to your website.

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”- Suhail Doshi, CEO Mixpanel. Use Google Analytics to track, evaluate and optimise your digital campaigns to make informed marketing decisions.

Data and insights are crucial to any digital marketing campaign. In module 11 you will learn what types of data are crucial to every digital marketer and how to use that data to make better marketing decisions.

Following on from the previous module, we now delve into Google Analytics so you can access, manipulate and report on data. We will cover how to apply campaign tracking to campaigns and calculate return-on-investment (ROI) on campaigns.

The smartphone has fundamentally changed the world we live in – especially for marketers. In this module you will learn how mobile marketing differs from older forms of digital marketing and how to optimise your marketing to reach more people on their smartphones.

What does the future hold for digital marketing? Voice search, AI, chat-bots, The Internet of Things… what you should know as a forward-thinking marketer for 2018 and beyond.



Learn from educators with real industry experience who
will mentor and support you throughout the course.
Each student will have access to two course facilitators
as well as practicing industry experts.

Annette Staglieno
Lead Instructor

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field and is the head educator for The Left Bank’s diploma and online short courses.

Nevenka Moulakas
Teaching Assistant

Specialist in lead generation, customer acquisition, content strategy and social media marketing. Before starting her own business, Nevenka developed multi-channel digital marketing campaigns for Bauer Media, Inertia Music and government department Transport for NSW.

Ronan Mason
Industry Expert

Specialist in social media marketing, especially Facebook and Instagram. Ronan has built and lead large digital teams, managed media, content, and driven digital and social strategies for brands such as PlayStation Australia, Warner Music Australia, Virgin Media UK, Universal Music UK, MTV Australia, Telstra and his own startup MuzeRoom.

Cate Kadet
Industry Expert

Specialist in content marketing. Kate is the founder of Amy’s Sister Kate (A.S.K) and has developed strategic content solutions for brands such as Fairfax Media (Sydney Morning Herald & The Age), NewsCorp (Herald Sun), Melbourne University, Newsmodo, Sanpellegrino and Hallmark Cards.

Steve Palfreyman
Industry Expert

Specialist in email marketing and early-stage startup businesses marketing. Steve has worked with major music brands and international touring acts. He is also the founder of the global music industry community Music Launch Hub, and hosts the world’s largest ever Virtual Music Conference; the Music Launch Summit.

Jarrod Firmani
Industry Expert

Specialist in Google AdWords and Google Analytics. He has extensive experience in online marketing campaign analytics, multi-channel campaign management, conversion tracking and integrating best-practice workflow design, working for brands such as Vital Living, CS Town Planning and The Wilderness Society.


When you complete this course, you’ll leave with a toolkit of practical, valuable, highly sought after skills that you can apply to your day-to-day marketing operations including:

  • How to promote a business’ products and services online.
  • How to build a list of hungry email subscribers.
  • How to optimise a website so that it appears in Google searches.
  • How to successfully apply digital marketing strategies to meet overall business goals and objectives.
  • And more… see the brochure for more details.


Study mode:

On campus in Melbourne

Course duration:

1 week intensive

Course structure:

9am – 5pm, 1 class per day, over 5 days (Monday – Friday)

Other requirements:

Bring your own laptop

Course price:


Start dates:

25th June 2018

Payment options:

  • Upfront
  • Installments

Scroll down for more information about installments.



  • Monthly payments through Ezidebit.
  • Flexible instalments which can be paid on a monthly payment plan.
  • Multiple payment options, including credit card, direct debit and EFTPOS.
  • Your instalment plan will be set up with our admissions team upon your enrolment application being received.
  • Interest free.
  • Fees may apply.