THE TIME TO LEARN DIGITAL ADVERTISING IS NOW!
Last year, digital advertising surpassed television advertising for the first time in history, bringing in over 135 billion dollars in revenue worldwide. Most people are already familiar with Google and Facebook advertising. But the industry is growing so quickly that it now encompasses many more platforms. With digital and mobile advertising rapidly gaining market share, the opportunities are limitless.
Whether you are looking for a career in a new industry, or you are a business owner looking to grow your business, digital advertising skills can change your life. This exclusive new course will teach you all of the essential digital advertising skills in just 9 weeks.
Learn how to advertise on:
Google, Facebook, YouTube, Twitter, LinkedIn and Instagram
BUT YOU WILL NEED TO HURRY – WE ONLY HAVE 20 SEATS AVAILABLE
WHAT YOU'LL LEARN
TAMING THE BIG DOGS:
How to utilize the two largest digital ad networks in the industry, Facebook and the Google Display network, from ad creation to distribution.
An overview of digital marketing tools across main social platforms, including Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and more.
CRACKING THE DATA
How do you know if your ads are effective? We’ll teach you methods to analyse, report, and give insights from your ad data that will make you invaluable.
TALK THE TALK
Unsure what CPC is? What about a “negative keyword”? We’ll get you versed in all of the industry terminology so you’ll be able to talk to any hiring manager with confidence.
THE BIG PICTURE
How to take a campaign all the way from a client giving you their objectives, to designing the strategy and buying the right digital media for it.
Topic 1: The Digital Landscape
Learn how digital advertising improves on older forms of traditional advertising, and discover the full range of digital advertising channels available to target during the user journey.
Topic 2: Digital Advertising Channels
Learn about digital media buying models, and how to track and optimise campaigns for effectiveness.
Topic 3: Adwords – SEM
Learn about search marketing including how to develop a keyword strategy and develop a campaign using Google Adwords.
Topic 4: Adwords – Display
In this topic you will delve into display advertising where you learn how to segment and target your key target markets to reach potential customers who using the Google display network.
Topic 5: Facebook & Instagram
Learn how to develop advertising campaigns across Facebook and Instagram. You will be taught how to use all of the relevant tools in the Facebook business manager so you can implement your campaigns across both platforms.
Topic 6: Twitter
Leverage one of the world’s largest social media networks to reach an audience based on interests, followers and other campaign targeting techniques.
Topic 7: LinkedIn
Understand B2B digital marketing and how to target this enormous professional network where you can leverage the power of professional relationships and add weight to your advertising and communications.
Topic 8: Video
Unlock one of the most exciting areas of modern advertising where you will learn how to use an advanced strategic approach to reach your audience through video(YouTube). In this module you will also understand how to buy media and develop appropriate creative for optimal engagement.
Topic 9: Exploring Digital Solutions & the Future of Advertising
In this final topic you will learn about the future of digital advertising including how to get the most out of Pinterest, Snapchat and other new media opportunities. We will also reveal how to evaluate new opportunities (IOT, Mobile) and how to future proof your media spend.
KEY COURSE INFO
Course Duration: 9 weeks
Study Type: Online
Students will need 6-7 hours per week. Course activities will include:
- 90 minute live online lecture once per week, Tuesdays 6.30pm – 8.00pm
- 45 minute live online tutorial once per week, Wednesday 6.30pm – 7.15pm
- Practical online activities and quizzes
- Participation in online discussion forums
- Reading online course content and materials
Entry Requirements: You must have completed year 12 and be at least 17 years of age.
Technology Requirements: Internet access / Computer
Price: $2,900 (Group discounts available – contact us to learn more)
YOUR INDUSTRY LECTURER
Mehrak Saheb is a digital media veteran with 17 years in the industry managing the digital presence of some of Australia’s most respected brands: 20th Century Fox, Adobe, Sony Music, Foxtel, Telstra, Vodafone, Australian Labour Party, Holden, World Vision and many more…
Mehrak’s love has always been Digital Media, as no other channel can deliver marketing magic the way digital channels can; combining technology & consumer behaviour within those technologies can deliver unmatched business results for brands.
After 10 years working with some of Australia’s biggest media agencies, Mehrak launched Prophesy Digital, a boutique digital media consultancy providing strategic advice to clients needing senior digital resource. Prophesy Digital has been thriving since 2009.
DIGITAL ADVERTISING JOBS THIS COURSE WILL PREPARE YOU FOR:
This isn’t theory. You will be trained to get a job in the industry by people who work in the industry. By the end of the course, you will be prepared for an entry level role in digital advertising, either as a media buyer, digital advertising executive or account executive.
OUR INTERNSHIP PARTNERS
WHO IS THE COURSE FOR?
This course is for anyone looking to gain the digital marketing skills that the advertising jobs of the future are going to demand.
This course is ideal for:
Marketing and Advertising Professionals
Those who are currently working in a traditional marketing or advertising agency role, and want to quickly learn digital skills without spending years doing it.
Those who are interested in pursuing a career in digital advertising . If your day job isn’t fulfilling, and you want to be in an industry that’s challenging yet rewarding, this could be the leap for you.
Business owners who want to promote their own business online, but aren’t sure where to start.
Jobs in digital advertising come with a capacity for growth and rapid advancement that few industries have. This is a chance for you to forge a career in one of the fastest growth areas in marketing.
WHAT OUR STUDENTS SAY
‘I have had such a great experience from the start. Being one of the first students to be enrolled, I received phenomenal help and such valuable and constructive feedback. From Mark to Marek, the support is wonderful and consistent. I have constantly told people how fantastic it is to study with The Left Bank as it’s lovely to feel valued and not just a customer.’