The past decade has seen digital marketing overtake traditional marketing. Digital marketers are in higher demand, and generally receive higher pay. The secret to their success? Data.
With modern technology, digital marketers know more about which campaigns work, and why they work. Digital marketers know more about who their customers are and what their customers want. Most importantly, digital marketers can track return-on-investment with greater clarity, so that business leaders can make better decisions. This is the power of data.
In this 10 week data analytics course you will learn all the fundamentals of data analysis for digital marketing. From website data to social media stats to email metrics, this course will set you apart from the competition.
Life is too
WHAT YOU’LL LEARN
How to measure and analyse the effectiveness of digital marketing campaigns
How to use data tools like Google Analytics
How to develop a data measurement plan and communicate it to the rest of the business
Develop an understanding of conversion rates, and use this understanding to improve the effectiveness of marketing channels
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
- Students must be a minimum age of 18 years,
- have a Unique Student Identifier, (USI)
- have access to the internet and own a computer, laptop or other mobile digital device
To enrol in the short course we require photographic identification (Drivers licence or passport)
Internet access / Computer
Students will receive a statement of completion upon successful completion of this Online Data Analytics Course. Students may also receive a statement of attainment where they have met the requirements of BSBMKG522 Plan Measurement of Marketing Effectiveness as part of their study.
Topic 1: Understanding data analytics (including Google Analytics training)
Topic 2: Strategic planning
Topic 3: Defining what data sets to measure
Topic 4: Data optimisation (including tools and dashboards)
WHO IS THIS COURSE FOR?
This data analytics course is perfect for anyone who wants to know how to effectively measure and improve their digital marketing campaigns.
- Anyone who is tasked with improving online conversion rates or implementing and managing an online marketing strategy for their organisation and brand
- Marketers tasked with email marketing, website optimisation or digital marketing strategy
- Small business owners who want to understand how to use Google Analytics and associated data to improve business decision-making
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.