FOR DIGITAL MARKETING
ONLINE DATA ANALYTICS COURSE
NATIONALLY RECOGNISED & ACCREDITED
The past decade has seen digital marketing overtake traditional marketing. Digital marketers are in higher demand, and generally receive higher pay. The secret to their success? Data.
With modern technology, digital marketers know more about which campaigns work, and why they work. Digital marketers know more about who their customers are and what their customers want. Most importantly, digital marketers can track return-on-investment with greater clarity, so that business leaders can make better decisions. This is the power of data.
In this 10 week data analytics course you will learn all the fundamentals of data analysis for digital marketing. From website data to social media stats to email metrics, this course will set you apart from the competition.
Life is too
WHAT YOU’LL LEARN
How to measure and analyse the effectiveness of digital marketing campaigns
How to use data tools like Google Analytics
How to develop a data measurement plan and communicate it to the rest of the business
Develop an understanding of conversion rates, and use this understanding to improve the effectiveness of marketing channels
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
Nationally recognised qualification:
Internet access / Computer
Units of competency:
This online digital marketing course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.
Topic 1: Understanding data analytics (including Google Analytics training)
Topic 2: Strategic planning
Topic 3: Defining what data sets to measure
Topic 4: Data optimisation (including tools and dashboards)
WHO IS THIS COURSE FOR?
This data analytics course is perfect for anyone who wants to know how to effectively measure and improve their digital marketing campaigns.
- Anyone who is tasked with improving online conversion rates or implementing and managing an online marketing strategy for their organisation and brand
- Marketers tasked with email marketing, website optimisation or digital marketing strategy
- Small business owners who want to understand how to use Google Analytics and associated data to improve business decision-making
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.
Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.