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Creating a Digital StrategyCREATING A DIGITAL STRATEGY

ONLINE COURSE

NATIONALLY RECOGNISED & ACCREDITED

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COURSE OVERVIEW

In this online, 10 week course you will learn the skills to create powerful digital strategies. When developing a digital strategy, business leaders must evaluate and analyse a business’ needs. They must also identify which digital platforms can best fulfil those needs. Often a business requires multiple platforms, in which case they also need to understand how those different platforms will talk to one another.

WHAT YOU’LL LEARN

How to evaluate the technology opportunities for businesses with different needs
How to identify a business’ place in the market, and how that affects the business’ digital strategy
How to develop a digital strategy that will meet a business’ requirements
How to implement a digital strategy, including change management within a company

STUDY MODULES

Topic 1: Strategic evaluation and planning

Topic 2: Identifying solutions to meet business requirementss

Topic 3: Identifying the business opportunities the solution presents

Topic 4: Create the digital strategy

Topic 5: Produce a feasibility report

COURSE INFO

Start date: Enrol anytime and access the course within 48 hours.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer

Units of competency in this course: BSBEBU501 / ICTSAD506

Certification: This course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.

Price: $990

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WHO IS THIS COURSE FOR?

Junior to middle-level digital strategists who want to learn how to create a digital strategy for a business
Website and digital producers who want learn how to create a digital strategy for a business
User experience designers who want learn how to create a digital strategy for a business

COURSE PRESENTER

Marek Gorski The Left Bank

Marek Gorski

Marek has worked on digital campaigns for some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney. He has developed Digital Media and Game Design courses for leading education providers in Australia and brings 5 years + experience as a certified expert in digital marketing and design education.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

ONLINE COURSE DELIVERY

This course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511). Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from Academy of Information Technology who will mentor and support you throughout the course.

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OTHER DIGITAL MARKETING ONLINE SHORT COURSES

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