MEET OUR TUTORS
DIGITAL MARKETING EXPERTS
Jenny is currently the CMO of The Hospitals Contribution Fund of Australia (HCF). Jenny has worked on the marketing strategies for clients and agencies across Asia, America and Europe. With a strong focus on digital, Jenny has implemented major digital change through the evolution of existing models, or the creation of totally new business models.
Jenny is an active participant in digital industry associations, speaks frequently at conferences on various aspects of digital and the impact it has had on the marketing and advertising industries. Jenny has developed and run training programs for both AdSchool and private clients, as well as board level participation and planning around change management, particularly in relation to digital.
Specialties: Digital Marketing, Advertising, Information Architecture, Usability, Email Marketing, Technology & Database Usage in Marketing, Public Speaking, Training.
An experienced and awarded digital strategist and UX designer, Ruby has over 20 years of experience in the digital space. She has created solutions for more than 320 corporate, institutional and cultural clients as diverse as Toyota, Commonwealth Bank, NSW Government, APN, News Ltd, Lion Nathan and the Museums of Contemporary Art in San Diego, Chicago and Sydney. I have extensive experience in conceptualising creative online and offline strategies for both the corporate, media and institutional sectors, and am fluent across all platforms in information architecture and interface (UX) as well as mobile, brand, digital design, social media, production and technology.
I specialise in applying my skills to new ideas and technology and helping and mentoring start-ups to evolve their concepts and ideas into innovative working models and future businesses.
Specialties: Digital Strategy, Digital Transformation & Distribution, Brand Management, Brand Strategy, Business Analysis, Digital Marketing, Digital Design, Information Architecture/UX, Usability, Technology Platforms, Training.
Marek Gorski has a wealth of experience in all things digital! He has conceptualised digital marketing campaigns, developed various digital education training programs and recently started a family. During his time at Amnesia Razorfish, Marek worked with some of the biggest brands in the world – Xbox, IKEA, Starwood, Pepsi and Disney on their digital campaigns. In recent years he has developed Digital Media and Game Design courses for both online and traditional delivery, focusing on analytics, design, usability, marketing and technology.
Specialties: Strategy, Gamification, Product, Marketing, Technology, Analytics and Education.
Ronan Mason is a digital pioneer. For 15 years he has worked for global brands such as Virgin, Warner Music, Universal Music, MTV, and Sony Computer Entertainment. He is not only passionate about all things digital, but is also an avid reader, travelholic, sports aficionado and obsessed music fan. He can be found on Twitter and LinkedIn.
Specialties: Digital Marketing, Content Marketing.
Alex Wain is a digital professional with a unique mix of online expertise. Over the last 11 years he has worked with companies like Universal Music Group, Rolling Stone Magazine, music portal Soundbuzz, social networking site Myspace and the Australian Charity Cancer Council NSW. He is the co-founder of pop culture site sobadsogood.com which gets over 1 million visitors each month. He is also regarded as one of Australia’s Top 10 bloggers.
Specialties: Social Media, Content Marketing and Blogging.
Hersh Singh is a digital marketing professional with extensive experience in the development and facilitation of onsite SME Internet Business Strategy, Search Engine Optimisation, Web Production and Digital Media Buying. A Google certified professional, he has over 5 years of experience coaching & mentoring individuals and corporations in the field of search marketing, including companies such as Vodafone, GlaxoSmithKline, Clestra & Redhill Education.
Specialties: Digital Marketing, SEO, SEM.
Jamie was just 18 when he landed his first advertising job as a despatch clerk in 1985. Whilst working his way out of the mailroom, through media and into client service, Jamie also studied at night to gain his Advanced Advertising Diploma. He then went on to manage major clients in Sydney and London agencies. In 1994, with client management and strategy under his belt, Jamie graduated at the top of the Australian Writers and Art Directors School (AWARD) and moved to the ‘other side’ as a writer with McCann-Erickson Sydney. In the next 5 years Jamie won over 50 local and International creative awards before being offered a job in the US. Here he worked for top New York creative agency Fallon, guest lectured at the Miami Ad School and New York School of Visual Arts on the art of creative concepting and became a Senior Creative Vice President at FCB New York.
After 18 years working across 3 different markets, in 4 different departments with 11 different agencies, Jamie opened his own in 2003. Workshop is now in its 12th year and whilst deliberately small, Jamie and his team provide strategic, creative and production services to some of the world’s biggest brands.
Specialties: Brand Management, Brand Strategies.
Brand strategy expert, social media consultant and powerhouse presenter, Zoë Weldon, found her stride as Head of Community and Marketing Maven at Lululemon Athletica where she grew the innovative brand from 1 to 24 stores across Australia and New Zealand and transformed regional Australia into a global networking hub. A big believer in the power of collaboration and community engagement, Zoë went on to launch her own purpose-driven business, Seekerloverdreamer, where she thrives on humanizing brands by helping them build strong communities through social media. Zoë’s drive, creativity and daring entrepreneurial spirit have earned her an impressive client list including Apple, Lululemon, Eat Fit Food, Owners Collective, Decus Interiors and Smack Bang Designs. What really lights her up is when she gets to teach small business owners how to attract engaged tribes and create a game-changing global brand.
Specialties: Social Media, Community Management, Content Marketing, PR/Communications.
Sharna is an Interactive and Multiplatform producer with a passion for technology, quality, innovation and beautiful user experiences. She has spent the last 6 years producing large-scale interactive kiosks, mobile apps, games, web apps and social campaigns for some of Australia’s biggest brands.
After graduating with a Bachelor of Media (Multimedia) & Law and a Master of Digital Media she worked as a Video Producer and Editor before moving into the world of advertising and technology.